In the evolving healthcare and biotech worlds, finding strong healthcare marketing experts is crucial. From understanding regulatory compliance to boosting patient engagement, hiring experienced marketers who are familiar with the healthcare industry will set your organization up for success.
24 Seven is an experienced talent solutions firm with specialized expertise in healthcare marketing. We’ll walk you through the process of navigating the healthcare recruiting landscape to find skilled candidates for your marketing team. Whether you’re trying to elevate your brand, improve patient acquisition metrics, enhance patient engagement, or alert the medical community about a new product, the tips below will help you hire a healthcare marketing expert for your business.
Compared to other industries, healthcare marketing presents distinctive challenges, particularly around regulatory compliance. Healthcare marketers must navigate a web of complex laws and guidelines, such as HIPPA, which help safeguard patient privacy by dictating which patient information can be shared. Understanding these laws is important when developing marketing campaigns to ensure they’re compliant with all regulations while still being effective.
Marketing to a healthcare audience is also quite different than marketing to other consumers. Unlike general consumer or business marketing, you’ll have to create campaigns with tailored messages that resonate with medical professionals, patients, and caregivers. To create effective content, marketers will need some in-depth knowledge of medical terminology and a typical healthcare journey.
The healthcare industry can be littered with confusing jargon. For healthcare marketing messaging to land with audiences, you’ll need marketers on your team who are skilled at understanding complex topics and breaking them down into clear and engaging campaigns.
Your healthcare marketing specialist team should be patient-centric. Successful healthcare marketing strategies are patient-focused, and empathetic marketers can create campaigns that are compelling and emotionally resonant.
A skilled healthcare marketer should also understand the compliance landscape surrounding healthcare marketing, providing you with peace of mind and allowing you to focus on running your business or department.
Finding ideal candidates for your business can be a game-changer, but you have to know what to search for. Your perfect candidate should have a blend of marketing and healthcare experience, and, of course, knowledge of industry regulations and compliance.
Some top skills that will make a healthcare marketing candidate shine are creativity, empathy, data-driven decision-making, strong problem-solving prowess, collaboration, and stellar communication abilities. Depending on the role, experience in the biotech space can be highly valuable.
To hire the best healthcare marketing team you need to ask the right questions to vet candidates. Here are some questions you might pose during interviews:
Open enrollment periods are typically an all-hands-on-deck situation for organizations, but it’s often just a seasonal spike. Hiring temporary healthcare copywriters, social media managers, and generalist marketers during this time can be highly beneficial, saving you valuable time, money, and stress.
24 Seven can help you hire these candidates. We have flexible talent solutions to match you with direct-hire, contract, and freelance talent who are skilled in the healthcare space.
24 Seven specializes in matching top-tier healthcare-focused marketing professionals with organizations that need them most. We make it easy to find full-time, contract, and freelance talent, understanding the unique intersection of healthcare knowledge and marketing, as well as creative and digital capabilities to help your business succeed. Whether you’re seeking a creative strategist with a background in the medical space or a data-driven marketer attuned to niche healthcare trends, 24 Seven has the talent sure to deliver.
While we have offices across the country, our 24 Seven Minnesota office specializes in staffing healthcare marketers. We have long-standing relationships with some of the biggest healthcare brands and are well-versed in the industry’s nuances. Whether you’re looking to hire healthcare marketing talent or you’re seeking managed services, we offer a range of solutions that can be tailored to your needs. Reach out to us today!