ABM Manager

We are looking for a Freelance ABM Manager to design, execute, and optimize a high-impact account-based marketing strategy focused on strategic healthcare and enterprise accounts.

In this role, you’ll partner closely with sales, revenue operations, and marketing leadership to build coordinated, insight-driven programs that open doors, accelerate complex deals, and expand relationships within key health systems. You will own the full ABM lifecycle—from strategy and account selection through campaign orchestration, measurement, and continuous improvement.

This is a freelance/contract position hybrid in NYC. You should be comfortable acting as both strategist and hands-on operator, moving from big-picture design to the details of execution.

What You’ll Do

ABM Strategy & Planning

• Develop a scalable ABM strategy (1:1, 1:few, 1:many) for health system and large enterprise segments.
• Define target account lists, clusters, buying committees, and key personas in collaboration with Sales and RevOps.
• Create account-level playbooks and engagement plans mapped to the buyer journey and sales stages.
• Shape differentiated messaging that clearly communicates value around AI, operational efficiency, RTLS, and integration with clinical and operational systems.

Campaign Execution & Orchestration

• Plan and run multi-channel ABM campaigns across email, paid media, direct mail, events, outbound sequences, and website personalization.
• Coordinate tightly with sales to launch integrated outreach “plays” that align messaging, timing, and next steps.
• Work with content and creative resources to produce account- and persona-specific assets (emails, landing pages, decks, one-pagers).
• Maintain message consistency and tailored experiences across all touchpoints for each target account.

Sales & GTM Alignment

• Partner with Account Executives and SDRs to define goals, prioritize accounts, and identify expansion paths within systems.
• Lead regular account planning and “ABM deal desk” sessions to align tactics, content, and events with pipeline needs.
• Provide sales with actionable account insights: stakeholder maps, engagement summaries, competitive context, and recommended actions.
• Develop enablement materials (talk tracks, outreach templates, cadences) that help sales teams execute ABM plays consistently.

Measurement, Analytics & Optimization

• Define and track ABM performance metrics, including engagement, pipeline influence, deal velocity, and expansion revenue.
• Use CRM, intent data platforms, and marketing automation tools to monitor account-level activity and buying signals.
• Run experiments across channels, offers, and messaging; document findings and roll out best practices.
• Deliver regular performance reports and insights to marketing and sales stakeholders with clear recommendations.

Experiences & Content Personalization

• Design high-impact, account-focused experiences such as executive briefings, intimate virtual events, and custom workshops.
• Collaborate with content teams to develop tailored decks, business cases, case studies, and ROI narratives for target accounts.
• Adapt messaging to the priorities of clinical, operational, and financial leaders in hospital and health system environments.

What You Bring

• 3+ years of B2B marketing experience with a strong focus on Account-Based Marketing; experience in healthcare, health IT, or complex enterprise SaaS is a strong plus.
• Demonstrated success building and running ABM programs that materially impact pipeline creation, deal size, and sales cycle length.
• Hands-on experience with key ABM/marketing tools (e.g., Salesforce or similar CRM, intent data platforms, marketing automation, and analytics tools).
• Ability to function as a self-sufficient ABM practitioner: strategy, copywriting, campaign build-out, coordination, and reporting.
• Proven track record of partnering closely with sales teams and aligning on shared targets, account plans, and metrics.
• Data-driven mindset with the ability to interpret account-level signals and convert them into targeted campaigns and plays.
• Excellent written and verbal communication skills; adept at translating complex technology and workflows into clear, compelling narratives.
• Self-directed, organized, and comfortable operating in a fast-paced, high-growth environment as a freelance contributor.