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Art Director

Job title: Art Director
Contract type: Freelance
Location: Orlando
Industry: Creative
Remote: No
Salary: $50-59/hr
Reference: 459297
Contact name: Kate Gilman

Job description

Art Director 
Contract: Approx 6 months
Onsite is a must: Tue-Thur; work from home Mon and Fri
Start Date: Late March 2024 to train with person in position
End Date: September 13th
40 hours/week
Location: Orlando, Hybrid (In-office Tues-Thurs / Remote Mon & Fri)
Required: 5-10 years; Mid to Senior level position for salary range considerations

JOB SUMMARY: Working under the strategic direction of an Associate Creative Director, responsible for the design integrity of marketing communications, strategies, campaigns, and programs. Provides art direction/graphic design, development of brand creative concepts and seamless execution. Personally, works on the graphic development of key brand(s) campaigns and programs. Works closely with copywriters, designers, and creative directors to develop creative concepts and others to understand creative assignment, timeline and budgets. Works as part of a team of creative associates (artists, UI/UX designers, producers, photographers, etc.) on campaigns or projects. Ensures work is consistent with UOR design quality and brand standards.

ESSENTIAL DUTIES AND RESPONSIBILITIES:

CREATES & DIRECTS COMPELLING ART/GRAPHIC DESIGN

· A talented team player and a creative art and design leader for assigned brands, campaigns, and programs in the creation of fresh, compelling creative that adds to the customer experience and builds equity in the brand.

· Brings fresh direction and insight while maintaining visual integrity, brand standards, and excitement of the brand.

· Pursues creative excellence by staying abreast of award-winning design and consumer engagement trends

· Works alongside other art directors and designers to create inspired work across multiple mediums

· Reviews all work submitted to ensure its quality, strategic integrity, and appropriate integration with brand campaigns and projects.

· Oversees editing of the finished campaign/art/visual communication

· Concepts and creates storyboards for video concepts

TEAMWORK/COLLABORATION

· Interacts with copywriters, other art directors, creative directors and other team members to develop creative concepts and executions 
of assigned campaigns and projects.

· Partners with producers and creative leadership on selection of photos, models, stylists and stock photography.

· Works closely with Project Managers to effectively manages partner 30% 
expectations regarding design deliverables.
· Maintains and encourages an open line of communication with other team members.

PRESENTATION & PREPARATION

· Makes presentations to internal clients.

· Maintains a solid understanding of brand. 15%

· Stays abreast of design trends particularly in travel, tourism and entertainment industry.

· Stays abreast of consumer and marketplace trends particularly in targeted demographic groups (teens/tweens, families, Hispanic, Floridians…) and channels.


SUPERVISORY RESPONSIBILITY: Contractor has no supervisory responsibility.

QUALIFICATIONS: To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed below are representative of the knowledge, skills, and/or abilities (KSAs) required.

· Mastered composition techniques (multiple elements and interactive pieces) in producing polished final pieces.

· Fluent in visual design and conceptual development across multiple platforms including digital, social, content creation, video, print and more.

· Talented computer photo-retouching and image development skills.

· Demonstrated complete understanding of color theory and color relationships.

· Typographic terms that identify type forms and the specifications required to refer to typographic settings (i.e., points, leading, picas, kerning, tracking, cap-height, x-height etc.)

· Print production process, knowledge of production techniques, and correct final file procedures.

· Videography and the photography process.

· Concept and create storyboards for video productions.

· Provide effective art direction and design guidance at video and photo shoots.

Reasonable accommodation may be made to enable individuals with disabilities to perform the essential functions.

Consistent attendance is a job requirement.

EDUCATION: Bachelor’s degree, or equivalent, in Visual Communication Design (Graphic Design or closely related), combined with outstanding creative portfolio.

EXPERIENCE: 5+ years of experience in an agency, in-house advertising agency or marketing environment.

· Portfolio of relevant creative work required for consideration.

· Demonstrated ability to think creatively and provide marketable solutions in concepting, developing, and producing creative campaigns and materials.

· Experience with a wide array of media such as video, print, broadcast, online, outdoor and events/displays.

· Experience in like industry (travel, tourism, entertainment) is a plus.

· Proficient with design applications including InDesign, Photoshop, Illustrator, PowerPoint and Keynote as well as a thorough working knowledge of video, digital and print production.

· Requires strong organizational, interpersonal, problem solving and presentation skills.

· Strong understanding of videography, photography, typography, and printing.

· Collaborative/Team Oriented – ability to manage challenging situations

· Interested in social and cultural trends

· Ability to multi-task and meet deadlines

ADDITIONAL INFORMATION: Responsible for the design integrity of marketing communications campaigns and programs. Apply for this job