Job description
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- Job Description: Associate Brand Manager
We are currently seeking candidates for the Associate Brand Manager at our client’s team.. As an ABM, you will play a crucial role in driving brand performance and success by executing key brand activities that align with the client’s sales and shared goals.
Responsibilities:
- Be a champion for the brand’s consumer: Utilize marketplace data and trends to develop a deeper understanding of our consumers' demographics, psychographics, and behavioral drivers.
- Support the build of annual brand plans: Use brand, consumer, and marketplace data to create annual plans that generate optimal demand for the brand and ensure long-term brand health.
- Execute flawless brand plans: Implement brand strategies to achieve sales and market share goals. Continuously monitor performance and optimize strategies in real-time.
- Understand the retail environment: Identify opportunities to win at key customers/channels by maximizing results through effective trade and marketing spending.
- Lead communication initiatives: Collaborate with the brand manager to develop and execute communication plans across various channels. Manage agency partnerships, strategy development, planning, execution, and results measurement.
- Support packaging design: Assist in packaging design implementation for renovation, innovation, or quality improvements.
- Manage day-to-day budgeting: Ensure strong attention to detail while actively pursuing savings and optimization opportunities.
- Act as an advocate for the brand internally and externally: Present aspects of the brand plan to management teams, cross-functional partners, and external stakeholders.
Requirements:
- 2-3 years of experience in Brand Management or CPG Business Analytics/Sales or Category roles
- Strong drive for results with leadership qualities
- Excellent decision-making skills with strong analytical abilities
- Effective communication skills
- Strategic thinking ability
- Self-motivation
- Passion for consumer insights
- Experience collaborating with cross-functional teams
- Ability to lead others outside of Marketing function
Qualifications:
In addition to the requirements mentioned above, the ideal candidate will possess:
- Experience leading marketing communication projects, including digital and media strategies
- Proficiency in developing brand/product plans such as communication campaigns and commercialization strategies
- Ability to identify consumer insights and translate them into product and marketing innovation
- Deep understanding of key P&L drivers
- Strong quantitative skills for data analysis and insight synthesis
- Job Description: Associate Brand Manager
Expired job
