Job description
Title: Associate Director of Paid SocialOverview
This role requires strong leadership skills, strategic thinking abilities, and expertise in paid social media buying with a performance media acumen. The main responsibilities include maintaining relationships with internal teams and clients, creating strategic social media plans, overseeing partner negotiations, mentoring junior team members, managing campaign execution, and creating media-specific documents. The ideal candidate should have at least five years of experience in paid social media, a strong understanding of marketing principles and analytics, proficiency in Microsoft Excel and PowerPoint, experience buying ads on Meta, Snapchat, TikTok and Pinterest familiarity with advanced targeting/retargeting tactics in social media, excellent communication skills for presenting ideas to internal teams and clients
Duration: 6 months
Location: NYC (hybrid)
Rate: $50-55/hr
Day to Day
Maintain a strong presence across our clients teams (Business Solutions, Investment, Traffic, Operations), building cross team relationships and incorporating relevant extensions
Proactively anticipates and fields requests/questions from internal teams and clients
Apply knowledge of current/previous clients’ specific business and industry to enhance and further relationships
Act as day-to-day resource for client team to ensure prioritization of projects, understanding of goals and media that aligns with objectives to drive client business
Effectively build trust and establish positive relationships with clients
Act as primary resource for junior team members when faced with challenges navigating conversations with internal and external partners and clients
Collaborate with senior leadership to identify problems and recommend solutions, escalating situations or challenges appropriately
Lead larger team projects and initiatives, iterating and improving upon processes and workflows as fit
Social Strategy & Oversight
Oversee RFP creation and review of social partners, proposal analyses, and partner negotiations
Lead strategic social plan development in tandem with the Digital & Business Solutions teams
Lead team brainstorms to kick off plan and consideration set development
Own and develop POVs around relevant trends, tools, and emerging opportunities within paid social media
Maintain oversight of media specific documents such as media plans, objectives and strategies decks, and other related functions
Oversee the completion of internal team and client facing financial tracking documents
Manage Quality Assurance (QA) of tracking functionality and creative units to identify and solve any issues
Provide education on best practices, social media principals, and industry at large
Team Development & Management
Manage and develop junior team member(s), creating growth plans and providing clear career goals
Manage performance reviews, coaching to maximize success, identifying training needs for improved performance, setting goals for career development and ensuring actions are taken?
Participate in interview process for junior team members roles
Guide team in setting goals and project tasks and timelines, ensuring team members have challenging, level-appropriate projects and opportunities to learn new skills, contributing to overall team success
Guide senior leadership to develop and implement broader team initiatives and goals
Responsible for leaning into our clients initiatives while encouraging junior team members to participate and engage within the larger Social community
Campaign Management
Oversee junior team campaign buying from set-up to keyword selection through to targeting buckets, optimization, measurement solutions and pacing/reporting; implement QA processes, ensuring full impact and efficiency of each campaign
Support in measurement planning and ensure all trafficking and site tagging is accurate by junior team members
Maintain thorough knowledge in all internal buying and reporting tools, including platform interfaces and native tools for application/analysis into competitive landscape, target digital consumption support, plan development and reporting
Act as main point of escalation for junior team members when navigating through execution challenges
Oversee and provide approval of insertion orders within internal systems tool to reserve advertising space
Social Planning
Create and present media specific documents such as RFPs, media plans, objectives and strategies decks, and other related functions
Integrate social insights into overall planning process, incorporating data, research, and analytics into recommendations in order to deeply understand the role marketplace media plays in larger media objectives
Responsible for maintaining team deliverables calendars
Reporting
Maintain oversight of junior team member’s data analysis and corresponding client feedback to provide recommendations and optimizations
Act as final check point for campaign optimization and pacing, escalating challenges and opportunities as needed
Lead in development of processes with our clients Analytics to aggregate data and ensure standardization across their accounts
Own and oversee the development of learning agendas including testing methodologies, reporting requirements, and optimization requirements, for ensuring full impact and efficiency of each campaign, proactively communicate any issues to internal teams or clients
Parse through large datasets to provide critical thinking and analysis relative to active client campaigns, coaching junior team members on providing recommendations vs results
Preferred Skills & Experience
5 + years previous paid social media experience
Understanding of marketing principles, analytics and concepts
Strong Microsoft Excel and Microsoft PowerPoint skills
Experience buying ads on Facebook and Instagram is crucial, additional platforms preferred
Exposure to advanced targeting/retargeting tactics in social
Comfort owning and managing budget/investment levels in social media
Experience owning the full social strategy process inclusive of working with partners, clients and internal stakeholders
Exceptional verbal and written communication skills; able to confidently present and “sell through” ideas both internally and to Clients
Strong experience navigating cross-department relationships
Leadership and supervisory experience in terms of developing media professionals, including strategic and management skills
For consideration you must have the described experience within a media marketing agency. Please submit your most recent resume for consideration.
Expired job
