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B2B Marketing Specialist

Job title: B2B Marketing Specialist
Contract type: Freelance
Location: Atlanta
Industry: Marketing
Remote: No
Salary: 20-25/hr
Reference: 438482
Contact name: Christine Lyle
Job Published: January 01, 1970

Job description

Start Date: January (ASAP)
Duration: 12 weeks (3 months)
Location: Atlantic Station
WFH 4 days/week with 1 day REQUIRED in office
Rate:  $30-40

Must haves: Salesforce and/or Marketo
Industry: B2B

The Opportunity:  The Contract Marketing Operations Specialist will prioritize and manage multiple, fast-moving project schedules, approvals, workflow processes/procedures, guidelines/requirements, new campaigns, and strategy plans to ensure projects are delivered in a timely manner and within budget, providing project status updates as needed.

What You Will Do:
•    Maintain content files on marketing platforms, Salesforce Library, and internal server
•    Liaise with external vendors to ensure campaigns, marketing projects are aligned:  meeting kick-offs, timeline execution, enforcing brand guidelines and communicating all updates
•    Execute the Legal Review Approval collateral/marketing submission process
•    Handle marketing finances and participate in monthly financial meetings to support budget alignment
•    Support in-depth research and data analysis with internal peers/external vendors to drive content creation
•    Collaborate in the planning and creation of content with cross-functional teams, and industry experts to produce relevant content that meets the needs of both key stakeholders and our audience(s) to create & execute content that will drive traffic, engagement, and leads and retention. (including email, ads, landing pages, direct mail, blog posts, white papers, reports, infographics, social media, etc.).
•    Support the Sales & Account Manager teams with Broker & Client loyalty efforts and provide them with regular, helpful content that’s aligned with partners’ needs and interests
•    Participate in Tradeshow events and support Events Manager in the execution and handling of booth management

The Experience You Will Bring:
•    Bachelor's degree in Marketing or similar degree
•    5+ years of experience in a B2B Marketing including lead generation
•    Experience working with outside Marketing Agencies
•    Proficient in using Salesforce and Marketo
•    Experience using Microsoft Office Suite (Excel, Word, Powerpoint) Apply for this job

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