Job descriptionWe are working with aa global fashion and lifestyle e-retailer committed to making the beauty of fashion for all.
The Director, Brand PR oversees all brand and sub-brands, leading the promotion of breakthrough brand campaigns and multi-channel communications strategies that will drive awareness, conversion and brand love.
Strategize, execute and measure PR plans for key brand moments, including new partnerships, campaign launches
Secure feature brand stories in national and regional press.
Develop and maintain relationships with top tier publications, editors and reporters.
Partner closely with Marketing and Corporate Communications teams to manage assets and ensure alignment and amplification.
Hold PR team accountable for meeting key KPIs across all PR projects, keeping Marketing teams and other internal partners updated.
Manage PR strategy for special projects
Maintain a clear understanding of all current, potential, and future collaborations, activations, launches and events.
Skills and Qualifications
8-10 years in Fashion and or Public Relations expertise. With a min of 3 years of management experience.
Strong consumer/lifestyle relationships, fashion/beauty preferred.
Experience in Fashion, Entertainment or Consumer Public Relations in-house or agency.