Job description
The Brand Manager will work on the brand portfolio. The Brand is a premium beverage. The brand portfolio includes multiple other brand names under its umbrella of products.Reporting to the Director of Brand Marketing, the key function of the Brand Manager is to spearhead the brand marketing platforms and programs including consumer, customer, and bottler-facing activities. The Brand Manager will be responsible for tracking and maintaining monthly performance reports and continuously monitoring marketing trends and keeping a close eye on competitors in the marketplace.
General
Essential Job Functions:
Brand Planning
- Support in the creation and development of the brand marketing plan – from insights to strategy, to analysis and through to implementation.
Business Analytics
- Demonstrate a deep understanding of drivers of performance of assigned category and brand. Identify opportunities and issues to drive brand growth and profitability. Responsible for forecast accuracy of ongoing demand to ensure strong in-market execution.
- Responsible for monthly brand performance reporting including Nielsen, VIP and Customer / Business Unity (BU) Performance.
- Collaborate with insights team to leverage research (historical, secondary) and insights (consumer and shopper).
Bottler And Customer Engagement
- Sales Presentations- work with Category Management, Consumer Insights, and the Salesforce to develop compelling selling stories. Partner with Sales to develop programs for key customers.
- Responsible for program development at retail – working with the internal customer marketing team to make sure the brand is top of mind within sales and gain execution at retail.
- Promotion & Incentive Management- Work with the Brand Team and Creative Department on the creation, execution & fulfillment of sales incentives and consumer promotions.
Innovation And Production Launches
- Development of sales and marketing materials for new product launches. Includes working with Sales Ops, Category Mgmt, Digital and outside agencies to create selling materials.
- Public Speaking- Champion the brand with compelling presentations that inspire our network at select high level meetings, regional sales meetings, and as needed throughout the year.
Digital / Social
- Assist with the management of digital campaigns / marketing pillars and athlete extension online.
- Develop strategies for consumer loyalty programs and recruiting new users.
Position Requirements
- Minimum 6 years relevant work experience in marketing with a beverage, CPG lifestyle marketing brand - preferably working for an established brand relevant to Coffee.
- Must have been with the same org for a minimum of two-years with a demonstrated successful track record as a Brand Manager.
- Ability to foster relationships, build rapport and negotiate partnerships.
- Bachelor’s degree in Marketing or related field.
- Ability to travel 25%+ of the time.
- Experience with lifestyle marketing, digital media, sponsorships, and event marketing.
- Passion for motorsports is a plus.
- Working knowledge in Microsoft Office (PowerPoint, Excel, Word), Microsoft Outlook, the Internet and social media sites.
- Highly motivated self-starter with a strong sense of urgency.
- Collaborative team player.
- Strong organizational and communication skills.
- Solid understanding of a lifestyle brand.
Expired job
