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Brand Manager, CPG

Job title: Brand Manager, CPG
Contract type: Freelance
Location: El Segundo
Industry: Marketing
Remote: Yes
Reference: 466684
Contact name: Megan Bumgarner

Job description

Our client, a Trendy CPG Brand, is in need of a Brand Manager to cover a Leave. Candidates must live in the USA. Please do not apply if you are not local to USA. 

 

Start Date: August 1 - April 2025

Compensation: $57-$65(w2) PAY, maybe flex for the right candidate

40 hrs a week , 9-6PST

Location: Remote (PST hours)

 

 

Join our team at the Wellness CPG Brand as an Innovation Brand Manager, where you'll support new product launches, . Working closely with R&D, Project Management, Sales, and Finance, you'll ensure our products align with our commitment to sustainability from concept to market.

Essential Functions and Duties:

  • Create innovative concepts and strategic positioning that promote sustainable growth.
  • Lead the development and launch of our long-term innovation pipeline using the Stage Gate process.
  • Analyze market opportunities for new products, including target audience, competitive analysis, and market size, with a focus on sustainability.
  • Lead product launch activities, including pricing, packaging, benefit differentiation, copy creation, and pitch deck development.
  • Develop product training materials and toolkits for marketing, sales, and educational purposes
  • Be accountable for the P&L impact of new product launches, ensuring they align with our sustainability goals.

Qualifications:

  • Minimum four years of experience in brand marketing
  • Bachelor’s Degree required.
  • Experience in developing concepts, conducting competitive analysis, and assessing market trends, with a focus on sustainability and national retail.
  • Proficiency in data and reporting platforms such as Nielsen/IRI.
  • Proficient in PowerPoint for presentation development and storytelling.
  • Experience in consumer-packaged goods a MUST, with a sustainable focus.
  • Ability to thrive in a fast-paced, deadline-driven environment.
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