Brand Manager
Role & Responsibilities
Reporting to the Director of Marketing, the Brand Manager will play a key role in driving brand growth and execution by:
- Leading and executing annual business plans to ensure efficient and effective use of resources
- Contributing to the development of brand vision and long?term strategy across assigned brands and portfolios
- Managing key agency relationships and leading the annual integrated marketing plan, including strategy and execution across:
- Media planning
- Creative
- PR
- Influencer and social channels
- Collaborating cross?functionally to commercialize new products and manage ongoing portfolio maintenance
- Supporting the Director of Marketing in driving assigned businesses to meet revenue and profit goals
- Partnering with headquarters and field sales teams to develop and implement customer marketing programs
- Monitoring and analyzing business performance (including sales and Circana data) and recommending action plans as needed
Skills & Abilities
- Self?starter with a strong sense of ownership
- Strategic thinker with creative problem?solving skills
- Bias for action and ability to move ideas from concept to execution
- Highly organized with the ability to manage multiple priorities simultaneously
- Strong cross?functional and agency leadership capabilities
- Excellent interpersonal and communication skills, with the ability to align stakeholders at all levels
- Demonstrated success in commercialization and brand execution
- Comfortable partnering with internal teams or agencies to develop compelling creative and visual assets
- Strong analytical skills, including Circana (or Nielsen) analysis
- Experience with both quantitative and qualitative market research
Education & Experience
- Bachelor’s degree required; MBA preferred
- Experience in confectionery or snack foods is a plus, but not required
