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Brand Marketing Manager

Job title: Brand Marketing Manager
Contract type: Full-time
Location: New York
Remote: No
Salary: $85,000-$100,000 DOE
Reference: 438308
Contact name: Alison Cusano

Job description

Position Overview:
In your role as Brand Manager you will serve as an advocate and steward of our brand. You will be responsible for understanding our consumer base inside and out, knowing how to communicate our brand and product to acquire new consumers both online and in retail while also deepening the relationships with existing consumers and turning them into brand evangelists.

  • Collaborate with the VP Marketing to develop brand strategy and annual brand marketing plans.
  • Analyze market and business to identify opportunities for growth, ensure objectives are being met and adjust plans to deliver against growth agenda.
  • Manage key brand projects including, but not limited to, advertising, merchandising, promotions, collaborations and innovation to deliver on-time with executional excellence
  • Lead development of briefs that give focused direction to program teams/agencies to develop programs that build equity, drive household penetration, and deliver business results
  • Plan and execute launch 360 marketing programs including, but not limited to, assortment, launch toolkits, competitive deep dives, and support of digital/social/website.
  • Own and manage your part of the marketing budget, ensuring cross-functional alignment, and year end budget performance and delivery
  • Partner with internal teams and external agencies to ensure all product/seasonal activations are planned and executed on schedule and to budget
  • Drive alignment strategy with senior management and key commercial stakeholders

  • Bachelor’s Degree in related field of study
  • 3-5+ years of brand marketing/brand management experience
  • Beauty experience is required
  • Color cosmetics experience is a plus
  • Creative thinking and strength in storytelling
  • Strong organizational and communications skills with the ability to work as part of a tightly knit organization
  • Flexibility and willingness to take on additional responsibilities when needed
  • An ability to thrive in an entrepreneurial environment with the ability to work independently and comfortable with ambiguity
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