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Brand Strategy Director

Job title: Brand Strategy Director
Contract type: Full-time
Location: Dover
Industry: Marketing
Remote: No
Reference: 428116
Contact name: Lizzette Khodak
Job Published: January 01, 1970

Job description

Our client, a leader in the music instruments space, is looking for a Brand Strategy Director to join the team.

**This is a HYBRID position located in Morris County, NJ. 

Brand Strategy Director Responsibilities:
  • Analyze brand positioning and consumer insights and craft our differentiation strategy
  • Shape and communicate our vision and mission
  • Translate brand elements into plans and go-to market strategies
  • Work with the marketing team on brand initiatives
  • Gather feedback from sales and analyze consumer behavior to define our company’s position
  • Measure and report performance of all marketing campaigns and assess ROI’s & KPI’s
  • Monitor market trends, research consumer markets and competitors activities
Brand Strategy Director Qualifications:
  • Proven working experience as Brand Manager or Associate Brand Manager
  • Bachelor's Degree in Marketing or similar
  • Proven ability to develop band and marketing strategies and communicate recommendations to executives
  • Experience in identifying target audiences and devising effective campaigns
  • Strong analytical skills partnered with a creative mind
  • Interest or experience in music or musical instruments
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