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CRM Manager

Job title: CRM Manager
Contract type: Full-time
Location: Los Angeles
Industry: Marketing
Remote: No
Reference: 441669
Contact name: Shelby Glass
Job Published: January 01, 1970

Job description

CRM Manager -Hybrid 
Los Angeles 


Our client, a growing contemporary fashion brand is looking for a CRM Manager to join their team! 

The CRM Manager is responsible for driving engagement, subscriber growth and revenue generation through activation, retention, and reactivation tactics. This role requires experience managing and optimizing email and SMS programs including campaign management and QA, automation journey building, and segmentation enhancement.

•    Strategically and creatively align CRM Marketing programs to business objectives
•    Build a CRM program from ground up including automation flows, evolving segmentation, lifecycle journey building, and ideating and creating a loyalty program
•    Effectively develop new automations to increase customer engagement, traffic to our site, and LTV
•    Manage all CRM programs end to end; approach campaign management with high degree of attention to detail
•    Create an omni-channel communication strategy that is personalized by consumer and medium
•    Build, QA, schedule, deploy and report on all email and SMS campaigns
•    Own CRM reporting internally and communicate trends, successes, opportunities and generate ideas back to the Brand and Merchandising teams
•    Develop dashboards and reporting methods that provide consistent insight and visualization into channel performance relative to your key KPIs and targets
•    Manage, with input, the email and SMS content calendar to ensure that all business needs are met and important messages are included
•    Use new technology, plugins, or automation ideas to increase our customer’s likelihood to convert and remain engaged

•    2-3 years in a direct CRM/lifecycle/retention role at an e-commerce business is required
•    1+ years spent in the fashion, luxury or retail industry a huge plus
•    Klayvio, Attentive, Google Analytics and Shopify experience a huge plus
•    Proven experience and understanding of email/SMS metrics and KPIs and how to develop benchmarks and increase performance over time
•    Experience with HTML a must, SQL a plus Apply for this job

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