Our client, a growing name in entertainment is seeking a Manager, Analytics to drive data-informed decision-making across our CRM and lifecycle marketing efforts. This is a remote freelance role (40 hours a week) through the end of the year with potential to extend.
Must be US based in PST time zone.
Key Responsibilities
CRM & Lifecycle Analytics
- Own analytics and measurement strategy for CRM and lifecycle marketing initiatives across email, push, in-app, and emerging channels.
- Analyze campaign performance, user behavior, and lifecycle trends to identify opportunities to improve engagement, retention, and conversion.
- Develop and maintain KPIs tied to real business outcomes, including active usage, retention, and incremental lift.
Data-Driven Strategy & Optimization
- Support test-and-learn initiatives, including A/B testing, experimentation frameworks, and performance readouts.
- Translate complex datasets into clear recommendations that guide prioritization and optimization decisions.
Reporting & Executive Insights
- Build dashboards, decks & reports that provide visibility into CRM performance and customer health.
- Deliver concise, executive-ready insights highlighting trends, risks, and opportunities.
- Establish consistent measurement standards and reporting frameworks across initiatives and markets.
Cross-Functional Collaboration
- Work closely with Data, Engineering, and Marketing Technology partners to ensure data accuracy, availability, and scalability.
- Support improvements to data infrastructure, tracking, and integrations across CRM platforms and analytics tools.
- Act as a strategic analytics partner to CRM, Product Marketing, and Growth teams.
Operational Excellence
- Define analytics best practices, documentation, and processes to support scalable measurement.
- Ensure data governance, consistency, and compliance in all reporting and analysis.
- Proactively identify gaps in data, tooling, or processes and recommend solutions.
Qualifications
Required
- 5–8+ years of experience in analytics, CRM analytics, lifecycle marketing, or customer insights.
- Strong experience analyzing CRM and customer lifecycle data in a digital, DTC, or media environment.
- Proficiency with CRM platforms and analytics tools (e.g., Braze, SFMC, Redfast Tableau, or similar).
- Demonstrated ability to translate data into actionable insights and strategic recommendations.
- Excellent communication skills with experience presenting to senior stakeholders.
Preferred
- Experience supporting streaming, media, or subscription-based businesses.
- Familiarity with experimentation methodologies, incrementality analysis, and cohort-based analysis.
- Exposure to global or multi-market analytics environments.
Success Metrics
- Clear, trusted measurement of CRM and lifecycle performance across channels and markets.
- Improved campaign effectiveness driven by actionable insights and testing.
- Strong adoption of dashboards and reporting by CRM and marketing stakeholders.
- Reduced ambiguity in performance measurement through standardized analytics frameworks.
Send your resume today!
