CRO & Analytics Specialist

We’re partnering with a fast-growing healthcare startup in Arlington, VA that is looking for a CRO & Analytics Specialist to manage experimentation, analytics, and conversion optimization across the marketing funnel. This role sits at the intersection of data, UX, and strategy—ideal for someone who thrives in fast-paced startup environments and isn’t afraid to roll up their sleeves on both strategy and execution.

Responsibilities

• Lead A/B and multivariate testing across landing pages, CTAs, and forms.

• Streamline user flows to drive seamless signups, lead capture, and improved conversion rates.

• Own the marketing analytics stack (GA, PostHog, Amplitude, HotJar, HubSpot Analytics).

• Build and maintain dashboards in PowerBI to connect performance across channels.

• Translate data into actionable insights, including CAC, ROAS, funnel performance, and optimization opportunities.

• Design, launch, and measure cross-channel growth experiments—from long-tail campaigns to testing new acquisition channels.

• Evaluate and validate ROI on lifecycle programs, nurture funnels, and retention initiatives.

• Act as the connective tissue across SEO, Paid Media, Ops, and Content teams to maximize integrated marketing impact.

• Deliver clear, data-driven recommendations for leadership and board-level reporting.

Qualifications

• 5+ years of marketing experience, with at least 2+ in a high-growth startup.

• Strong technical skills with analytics platforms (PowerBI, GA, HubSpot Analytics, Amplitude, PostHog, HotJar).

• Hands-on experience running A/B tests, multivariate experiments, and funnel optimization.

• Track record of turning data into actionable insights and measurable business outcomes.

• Comfort working in a fast-moving, collaborative, and entrepreneurial environment.

• Bachelor’s degree in Marketing, Business, Analytics, or related field (or equivalent experience).