Digital Advertising Program Manager – Data & Analytics

Digital Advertising Program Manager – Data & Analytics
Located in OC – 3 days onsite, 2 remote
*must have automotive experience*

Responsibilities:
• Manage Program Data: Responsible for managing all data for the program from data delivery by the vendors, data health and quality, working with respective teams (internal or vendor partners) to correct issues. Responsible for ensuring all partners maintain compliance with required data integrations and reporting requirements. Manage and/or develop processes to manage the program data. Identify opportunities to improve processes and workflows.
• Analyzing Program Performance: Responsible for analyzing the program performance across various cuts – overall program, by region/district/market, by dealer, by vendor, by channel/tactic, etc. Must be able to implement systems to track progress, identify trends, and support the program and client with making data-driven decisions. Must be able to determine media campaign optimization recommendations based on performance data.
• Data QA & QC: Responsible for managing and ensuring high integrity with our Data Quality Assurance and Quality Check processes. Will be responsible for managing outliers reporting, developing performance scorecards and ensuring vendor compliance with reporting requirements.
• Report Development: Responsible for leading reporting initiatives for the program. Must be able to use multiple data sources to tell a comprehensive story, in an easy-to-understand manner. Reports may span from ongoing weekly, bi-weekly, monthly, or quarterly reporting deliverables, to ad hoc reporting requests, to deep dive analysis.
• Case Study Development: Responsible for developing case studies to showcase performance and determine or demonstrate lift of various initiatives.
• Systems Thinking: Must understand how different parts of a system interact. Must be able to read technical specification documents and understand how the infrastructure impacts each other.
• Business Acumen: Must be able to understand business goals and how technical projects contribute to them. Must be able to communicate complex processes to leadership or non-technical stake holders. Must be able to identify potentials risks or issues, communicate those to the team and provide solution recommendations.

Other:
o Support projects from beginning to final delivery to client across all lines of business within the program
o Provide direction to internal teams (field consultants, delivery, and dealer support) based on client needs
o Manage program scope and client expectations and develop contingency plans with the support of the Sr. Program Manager and Director
o Manage program status including milestone tracking, budget, allocation, and open issues with the support of the Sr. Program Manager and Director
o Proactively support QA activities on program solutions to be delivered to the client
o Provide in-depth analytical analysis of performance of products and services using tools provided
o Manage requirement gathering, project plans, program development and delivery of new features or functions with the support of the Sr. Program Manager and Director
o Support the roll out of opportunities for growth and/or new programs
o Support dealer billing, effectively coordinating with billing teams, external vendor teams, dealer support, and dealers.
o Effectively contribute to regular status meetings with client on relevant program topics, including day-to-day tactics and longer-term objectives

Skills / Experience:
• 5+ years of total work experience, prefer minimum 3+ years of Account Management and Digital Marketing experience, preferably within the Automotive Industry
• Candidates need a solid understanding of the media landscape from a Tier 3/Dealership perspective, including media run on Google Ads and Meta. Knowledge of TradeDesk is preferred.
• Strong analytical and data skills are critical
o Website integration / backend experience – working with APIs, WordPress, plug-ins
o Experience with backend technology – working with data layers and understanding how different parts of a system interact
o Experience creating reports using large data sets – Excel, PowerPoint, PowerBI/Tableau

Other Preferred Skills:
o Proactive self-starter with effective time management skills
o Detail oriented and self-motivated
o Program management skills necessary to manage numerous projects while tracking progress against KPIs and time to completion
o Client management skills – interfacing with the client directly, relationship building, issue management, expectation setting, etc.
o Comfortable speaking with/in front of dealers, clients and regional representatives
o Communication and interpersonal skills necessary to actively promote a cooperative team environment and positive client relationship