Client Overview:
Our client, a global luxury retailer, is seeking a Digital Marketing Assistant to join their team.
Role Overview: You will ensure that the company’s digital marketing activities are completed to brand standards of excellence in accordance with established deadlines. You will grow a balanced understanding of the Digital Retailer Program and related guidelines across both website/technical and content/social marketing.
Digital Marketing Assistant Responsibilities:
- Tailor communication to audience’s digital aptitude
- Maintain regular communication between headquarters, internal teams, third party vendors, and Official Jewelers
- Create reports and presentations to share updates with internal and external Teams
- Develop deep understanding of the Digital Retailer program guidelines and their application across Official Jeweler digital platforms
- Track Official Jeweler websites and social media platforms for compliance with provided materials including guidelines, assets, page templates, and tracking codes
- Conduct ad hoc audits across a wide variety of Digital Retailer Program projects including both technical website implementations and content marketing
- Assist with review and dissemination of guideline infractions to Jeweler contacts
- Assist Team members where needed across all Digital Retailer Program projects
- Support in building reports for both website and social media metrics
- Routinely research the latest digital technology and advancements and propose ways to integrate learnings within the Digital Retailer Program
- Apply strategic, creative, and critical thinking; maintain a solutions-oriented approach
- Independently manage projects and reports on status
- Collaborate with IT team to manage Jeweler access to Digital platforms
- Assist in maintaining Official Jeweler information internally and on the .com store locator
- Support Jewelers in troubleshooting technical issues
Digital Marketing Assistant Qualifications:
- 1 year or more of experience in digital marketing
- Strong interest in all areas of digital marketing including brand compliance, content marketing, and website development; desire to develop well-rounded knowledge of digital marketing initiatives and touchpoints
- Understanding of website design and SEO best practices and their technical implementation, familiar with Google Search Algorithm and its functions
- Familiar with website platforms such as Shopify and Magento
- Knowledge of major social media platforms and their evolving landscape i.e., Instagram, Facebook, Threads, LinkedIn, Pinterest, TikTok, etc.
- Familiarity with social media metrics and building reporting insights: reach, impressions, engagement rate, etc.
- Previous experience with photography/videography editing and production, is a plus
- Understanding basic HTML, CSS, and JavaScript a plus
- Previous experience with SEO tools such as SEM Rush or RavenTools is a plus
