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Digital Marketing Manager-Fashion-LA

Job title: Digital Marketing Manager-Fashion-LA
Contract type: Full-time
Location: Hawthorne
Industry: Marketing
Remote: No
Reference: 433007
Contact name: Shelby Glass
Job Published: January 01, 1970

Job description

Our  client is a well known apparel brand in LA! They are seeking a strong Digital Marketing Manager! Must live in LA!

Details:
• Fashion Apparel background needed
* Email Marketing experience VERY important
• Experience running/overseeing paid media campaigns via Facebook and Google
• Well versed in Google Analytics and in-platform attribution models
 

Job Summary: With a mindset for growth, the Digital Marketing Manager will oversee key digital marketing channels including email, affiliate, paid search and paid social. They will have a track record of developing lifecycle marketing campaigns across multiple channels with clear, tangible results.

 

Essential Duties and Responsibilities:

•   Owns and operates the Email Service Provider (ESP) optimizing campaigns and flows through A/B tests

•   Supports the development and execution of assets related to the digital marketing calendar, building out briefs in Asana and managing through to hand-off or scheduling.

•   Fosters mutually supportive relationships with agency partners in paid marketing and affiliate

•   Consistently evaluates channel performance, recommending shifts in budget and vetting results

•   Reports on digital marketing channel performance

•   Researches and supports the implementation of new growth channels and CRM functions

•   Develops, implements and/or distributes assets for product launches and promotions

•   Coordinates efforts between digital marketing agencies, business team and creative services

•   Troubleshoots technical issues related to digital marketing operations

 

Qualifications:

•   BS/BA degree required

•   2-4 years digital marketing experience, apparel industry/B2C experience preferred

•   Excellent organizational skills with attention to detail

•   Strong verbal and written communications skills

•   Passionate, driven, strong sense of urgency

 

Required Skills:

 

•   Up-to-date knowledge in best practices for digital marketing (SEO, email, paid search, affiliate, etc)

•   Experience working with an email service provider, Klaviyo, Listrak, Bronto, etc.

•   Experience using metrics like conversion rate, referral rate, user retention, and LTV to inform decisions

•   Strong analytical skills

•   Excellent project and time management skills

•   Able to work independently, as well as collaborate as a team player

 

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