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Digital Marketing Producer

Job title: Digital Marketing Producer
Contract type: Full-time
Location: Portland
Industry: Marketing
Remote: No
Reference: 443928
Contact name: Rianne McDonough

Job description

24 Seven is seeking a Digital Marketing Producer for a large corporate client. This is a full-time, direct hire opportunity that comes with excellent benefits!

Ideal Candidate: will have 3 years Managing Digital Content and about 5 years working in a Corporate regulatory Environment.

About The Role:
As a contributing member of the Marketing team, the Digital Marketing Producer supports marketing strategy by implementing programs and tactics including front-end and UX of the company's website, email marketing, social media marketing, digital/social advertising and online/mobile marketing campaigns.

  • Frontend development and user experience (UX).
  • Implementation and management of Google Analytics.
  • Understanding of SEO and Local SEO best practices.
  • Monitor and maintain ADA best practices to ensure content meets accessibility standards.
Email Marketing
  • Constructs or collaborates on content and delivers transaction-triggered, journey, and promotional emails, whether ad hoc or campaign driven.
  • Beyond monthly e-newsletters and other ad-hoc emails, deploys dynamic email marketing campaigns and more advanced user journeys.
  • Monitors campaigns and reports on effectiveness and makes recommendations to improve performance.
  • Demonstrates day-to-day management of email marketing logistics, industry/email benchmarks, and compliance, including list management.
Social Media Marketing
  • Implement social media communications and campaigns.
  • Monitors sites for reputational and service-level comments and mentions for escalation.
  • Implement and optimize social media advertising campaigns.
  • Digital Advertising & Online/Mobile Advertising
  • Develops and manages online/mobile advertising campaigns.
  • Manages campaign personalization, influencer tagging, mentions, and status updates.
  • Work with search marketing, social media, advertising, and email marketing vendor partners as needed.
  • Contributing member of the Marketing team including campaign strategy, creation, collaboration, execution, and reporting.
  • Optimizes marketing automation best practices to attract and guide qualified leads through the sales process.
  • Based on learnings, recommends adjustments to increase performance.
  • Maintains current knowledge of trends and developments in digital marketing by staying current with emerging opportunities.
  • Ability to work well in a team environment.
  • Strong time management skills.
  • Ability to prioritize tasks and meet deadlines.

  • Minimum 2 years’ recent experience frequently using HTML5/XHML, CSS, JavaScript, and WordPress CMS or related programs.
  • Minimum 2 years of experience managing digital media and monitoring the effectiveness of email and social campaigns on Facebook, Instagram, LinkedIn, and Video platforms using web analytics tools.
  • BA degree or equivalent certifications in UX, SEO, or HTML or equivalent experience
  • 5 years of experience in a corporately regulated environment.
  • Solid working knowledge of email marketing operations, technology, platforms, databases, and email architecture.
  • Strong understanding of best practices for email deployment, data, analytics, segmentation, list management, dynamic content, testing methodologies, and deliverability.
Preferred Qualifications:
  • Google Analytics Certified
  • Experience managing a micro-influencer strategy on Facebook, Instagram, and LinkedIn
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