Job description
We are seeking a digital marketing specialist that will be responsible for all digital marketing efforts, including strategy, execution and reporting of seasonal and branded marketing content. The person will develop and execute marketing content that supports our Client's strategies with the goal of driving customer acquisition, retention/loyalty, engagement and achieving sales goals.
Responsibilities:
- Partner with our Director of Growth to develop the content roadmap for each season for all organic social channels and website
- Effectively write and kick off marketing briefs that balance the user behavior of the online customer and UX best practices with overall marketing/merchandising objectives.
- Successfully integrate social media, brand initiatives/values and key event content into the web content marketing strategy.
- Create strategy for, manage, develop and execute a community for earned/owned media (organic social, SMS, emails)
- Create and maintain a marketing calendar - Manage marketing analysis and KPI’s by pulling data for analytics tool, analyzing metrics and trends, making recommendations based on the data and sharing with our team.
- Ad hoc projects as needed
Qualifications:
-Passionate about our brand, mission and fashion
- 3+ yrs. of social media marketing for e-commerce apparel brands
- Experience with Shopify and SEO a plus
- Experience working with Google Sheets and Slides to collect and analyze performance
- Adaptable to working in a dynamic environment, thorough and a problem solver who takes initiative.
