Director, Media & Analytics

About Markacy – 24 Seven company

Markacy is an award-winning marketing consultancy that helps businesses turn marketing into a profit center. We partner together with consumer, ecommerce, healthcare, B2B, and private equity companies to drive measurable growth through marketing spend optimization, measurement, and data-driven execution across all major marketing channels. Recently acquired by 24 Seven – one of the nation’s largest privately held marketing and creative talent solutions firms owned by Morgan Stanley Capital Partners – our team and clients have access to expanded capabilities across creative, analytics, and embedded consulting talent. Our agency family provides full-service, end-to-end capabilities under one roof.

About the Role

Markacy is seeking a Director to lead multi-channel growth strategy, media optimization, and analytics engagements across a portfolio of consumer, ecommerce, and B2B clients. This is a hybrid consulting + hands-on operator role designed for leaders who can “zoom out” to strategy and “zoom in” to analytical detail. The Director will own client relationships, architect growth roadmaps, and manage teams across paid media, CRM, measurement, MarTech, and marketing consulting. Ideal candidates bring experience from top-tier agencies, consulting firms, and/or brand-side growth teams, with a strong quantitative foundation (finance, economics, analytics, modeling).

What You’ll Do

• Lead client engagements across media strategy, CAC optimization, LTV modeling, forecasting, and full-funnel performance.

• Architect data-driven growth plans using incrementality, MMM, MTA, geo testing, and other measurement frameworks.

• Oversee paid media planning and optimization across Meta, Google, TikTok, Amazon, and emerging platforms.

• Design and implement MarTech stacks (Klaviyo, HubSpot, GA4, post-purchase analytics, attribution tools).

• Translate complex data into clear strategic narratives and actionable recommendations for executive stakeholders.

• Manage and mentor a team of Managers, Senior Associates, and Analysts.

• Contribute to Markacy’s continued expansion, including thought leadership, new service development, and BD support.

• Collaborate across the broader 24 Seven (strategy, creative, analytics, embedded talent).

What We’re Looking For

• 5–8+ years in growth marketing, marketing analytics, management consulting, or media optimization.

• Expertise in at least two of the following: Performance Media, Marketing Analytics, MarTech, Ecommerce, CRM, Data Strategy, Financial Modeling.

• Strong analytical skillset: Excel/Sheets modeling, forecasting, CAC/LTV frameworks, cohort analysis.

• Comfortable operating in a fast-paced consulting environment and managing multiple workstreams.

• Experience managing client relationships and leading cross-functional teams.

Bonus: MMM experience, SQL, experimentation frameworks, AI/automation workflows.