OUR CLIENT IS A GLOBAL FINE JEWELRY COMPANY. THEY ARE SEEKING A STRONG DIRECTOR OF BOTH BRAND AND ECOMMERCE MARKETING FOR THEIR US/SAN FRAN OFFICE. THIS ROLE IS ON SITE FULL TIME
Director, Brand & eCom
This role will lead all U.S. marketing and eCommerce initiatives, owning the brand’s fastest-growing channel while partnering closely with global headquarters. This role is a highly cross-functional role for a strategic and hands-on leader who can balance brand storytelling with performance-driven growth.
What Will you Do:
- eCommerce + Digital Growth:
- Own DTC business performance across revenue, conversion rate, and traffic, with accountability for annual targets
- Partner with Merchandising team to create online merchandising strategy, including product launches, exclusives, and seasonal storytelling
- Lead initiatives that drive both revenue and brand equity (e.g., online exclusives, campaigns)
- Identify growth opportunities and present actionable strategies to leadership
- Partner with Global HQ overseas on site optimization, UX improvements, and technical enhancements
- Manage monthly website updates in partnership with HQ (homepage refreshes, gift guides, featured shops)
- Deliver weekly and monthly performance reporting with insights to drive optimization
- Manage E-Commerce CX & SEO Manager, who handles all customer service, product uploads, and SEO execution
- Marketing: Brand + PR
- Serve as primary point of contact with Global marketing team, ensuring alignment between global brand strategy and U.S. market needs
- Own U.S. seasonal campaign strategy and execution across owned and paid channels, excludes social
- Ensure brand messaging is consistently translated across DTC, wholesale channels, and internal communications
- Oversee email marketing strategy and lifecycle communications
- Contribute to wholesale marketing strategy and budget discussions
- Partner with Brand HQ and US PR agency to execute brand strategies through annual initiatives
- Manage Brand Marketing Manager, who manages email, paid and supports PR initiatives
- Marketing: Performance + Media Partnerships
- Own media planning and budget allocation across channels
- Ensure efficiency and performance against KPIs, including ROAS and customer acquisition goals with performance marketing agency
- Develop campaign concepts and brief creative assets to HQ (copy, messaging, testing strategy)
- Identify new partnerships that align with brand direction and growth goals
Required:
- 5–7+ years of experience in eCommerce, DTC, or digital marketing, preferably within luxury or fashion
- Proven ability to drive online revenue growth while maintaining strong brand positioning
- Experience managing an internal team, external agencies, and working cross-functionally
- Strong understanding of web analytics (e.g., Google Analytics) and performance marketing metrics
- Strategic mindset with a hands-on, execution-oriented approach
- Excellent project management, communication, and organizational skills
- Entrepreneurial spirit with the ability to operate independently in a fast-paced environment
