Job description
Director of Brand MarketingFT/Direct Hire
City of Industry
5 days onsite during onboarding/ramp up period then option to transition to hybrid 3 days onsite.
Budget up to $120k + bonus and benefits – possible flex depending on experience
Are you ready to take your career in brand marketing to new heights? Our client, a well-known Beauty brand, is looking for a Director of Brand marketing to join their team.
If you are passionate about beauty brands, possess excellent communication skills, have a keen eye for detail, and thrive in a fast-paced environment – apply today!
**Beauty experience highly preferred
Responsibilities:
• Develop and execute 360-degree consumer-facing marketing plans inclusive of digital & social media advertising, promotional offers, coupons and breakthrough in-store presence.
• Work with the VP of Marketing to lead the brand in driving aggressive growth in the beauty & color cosmetics verticals.
• Develop, implement, and measure strategic brand plans to maximize revenue by building long-term partnerships and optimizing the customer experience with key retailers.
• Analyze competitive landscape and promotional strategy to assess brand performance, capture best practices and suggest recommendations for on-going improvement.
• Collaborate with Product Development on new product ideas, sampling, and collateral based on consumer insights, market research and competitive analysis to meet consumer and retailer needs, and elevate brand performance
• Brief the Visual Marketing and Creative teams in the development of in-store, advertising, and digital merchandising and promotional materials, considering all touchpoints in the consumer’s journey.
• Manage marketing calendar and strategy for product launches, promotions, pricing, communications, forecasting, and inventory management of brand portfolio
Qualifications:
• Bachelor’s Degree in Marketing or related field; MBA preferred
• 5 to 7 years of work experience in Marketing, with at least 3 years of CPG brand management experience. Beauty is preferred.
• Develops, supports, mentors, and trains Marketing team members
• Takes ownership of projects and drives the work forward to completion
• Efficient cross-functional alignment and influence.
• Well-organized, meticulous and precise to ensure flawless execution
• Acts with speed, confidence, and judgement to deliver real innovation for customers, making decisions based on data to meet KPIs.
• Analyzes and interprets internal sales data and syndicated data (e.g., IRI) to inform business decisions, and derive actionable insights and recommendations.