Director of DTC Growth and eCommerce

Timing: Feb/Mar
Duration: Ongoing full-time
Hours per week: 40+
Location: Fully remote (ET/CT required)
Salary: $130-150K DOE + up to 20% bonus potential

One of our fast growing DTC lifestyle and consumer electronics clients is looking for a Director of DTC Growth and eCommerce to join their team for a brand new exciting role.

This Director of DTC Growth and eCommerce will own and scale the brand’s entire direct-to-consumer engine and work closely with a small internal team spanning creative, influencer marketing, partnerships, paid media, product, etc.

The Director of DTC Growth and eCommerce must be equal parts growth leader, operator, and creative partner, someone who lives in the data, obsesses over conversion, and knows how to turn brand heat into sustained revenue.

This is a senior role with real ownership, real accountability, and real upside. The right person will live by organization, but also execution, and will have proven experience driving results for other Shopify businesses.

Ideal Director of DTC Growth and eCommerce candidates will have:
– At least 6-10+ years of experience in eCommerce or DTC growth roles, with real P&L ownership
– Proven experience scaling a consumer brand online, preferably via Shopify (even better if it’s been for a product-led or viral brand)
– Proven experience and a passion for optimizing conversion rates
– Comfortable and eager to track success against metrics including but not limited to: revenue growth and contribution margin, CAC, LTV, payback periods, conversion rate and AOV, repeat purchase rates and cohort retention, etc.
– Deep hands-on experience with paid media platforms, not just managing agencies
– Highly analytical, but equally creative
– Comfortable moving fast, testing aggressively, and making calls with imperfect data
– A strong communicator who can align creative, finance, ops, and leadership

Job Responsibilities:

Paid Media/Acquisition
– Own and scale paid acquisition across Meta, TikTok, Google, and affiliate networks
– Work with the Paid Media Team to set CAC targets, allocate budgets, and dynamically shift spend based on performance
– Partner closely with creative to continuously test formats, hooks, and storytelling
– Build a repeatable system for launching and scaling winning creatives

Owned Media/Retention
– Own email, SMS, and push as meaningful revenue drivers (not afterthoughts)
– Build lifecycle flows (welcome, post-purchase, replenishment, win-back)
– Improve LTV, repeat purchase rate, and cohort performance over time

Organic Channels
– Partner with the social, creator and influencer team to translate organic momentum into revenue
– Oversee SEO and content strategy with a focus on demand capture, not vanity traffic
– Ensure organic and paid efforts reinforce each other, not compete

Conversion & Site Experience
– Be obsessed with conversion rate – daily, weekly, relentlessly
– Own CRO strategy: testing roadmap, merchandising, PDP optimization, bundles, pricing tests
– Improve onsite experience across mobile and desktop by overseeing landing page design and working with web designers & web developers.
– Manage loyalty, referral, and promotional strategy

Analytics & Data
– Own attribution strategy and measurement across channels
– Build and maintain dashboards that actually drive decisions
– Forecast revenue, CAC, and contribution margin with confidence
– Partner with finance and leadership on planning and growth scenarios

Brand & Creative Leadership
– Translate brand strategy into high-performing campaigns
– Partner with creative on ad production, messaging, and storytelling
– Ensure performance marketing never sacrifices brand integrity – and vice versa

Revenue Driving
– Own the promotional strategy, roll out & execution
– Strategize & Execute new product launches, up-sells & cross Sells
– Research & onboard new technology/Shopify apps to help drive more top & bottom line