Director of E Commerce & Growth – Contract

Overview:
A fast-growing brand in the beauty and wellness consumer products industry is seeking a Freelance Director of Digital Marketing & E-commerce to lead digital revenue and growth. This parental leave coverage role oversees a small, high-performing digital and e-commerce team.

Responsibilities

• Strategy & Leadership
  • Own digital and e-commerce strategy tied to revenue, acquisition, and retention goals.
  • Align digital KPIs with broader brand and business objectives.
  • Lead cross-functional initiatives with Brand, Creative, Product, and Operations.
• E-commerce
  • Manage DTC site performance (traffic, conversion, AOV, repeat rate).
  • Oversee merchandising, launches, promotions, and on-site content.
  • Drive CRO via A/B testing, UX optimization, and personalization.
• Performance Marketing
  • Set and optimize paid media strategy (search, social, display, affiliates, influencers).
  • Manage agencies/partners, focusing on ROAS and efficient growth.
  • Leverage audience data for segmentation and retargeting.
• CRM & Retention
  • Oversee email, SMS, and loyalty programs.
  • Define segmentation and personalization to drive LTV and repeat purchase.
• Analytics & Reporting
  • Own digital dashboards and performance reporting for leadership.
  • Track and optimize KPIs (CAC, ROAS, LTV, retention, site metrics).
• Omnichannel Collaboration
  • Align digital efforts with retail/wholesale and brand campaigns.
  • Support product and campaign launches with cohesive digital GTM plans.
• Interim Leadership
  • Provide stable leadership during the parental leave period.
  • Maintain momentum on key initiatives and ensure a smooth handoff.

Qualifications

• 7+ years in digital marketing and e-commerce, ideally in consumer products, beauty, wellness, or DTC.
• Proven success scaling a DTC e-commerce channel with strong revenue impact.
• Expertise in performance marketing and major e-commerce/analytics platforms.
• Experience in CRM, email/SMS, and lifecycle marketing.
• Strong analytical, leadership, and cross-functional communication skills.