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Director of Ecommerce

Job title: Director of Ecommerce
Contract type: Full-time
Location: Miami
Industry: Marketing
Remote: No
Reference: 430987
Contact name: Sofia Alfaro
Job Published: January 01, 1970

Job description

Job Summary:

The ideal candidate will be responsible for the day-to-day marketing strategy and execution of all marketing activities for the brand, including website, social media, paid advertising, email marketing, as well as offline activations. If you are multi-faceted, thrive working in fast-paced environments, have experience in digital marketing and e-commerce, we would love to hear from you.

 

Responsibilities:

The scope of the role includes, but is not limited to, the following:

•          Oversee and manage key functions of the brand including e-commerce, digital marketing, content development, events, data analysis, forecasting, and budgeting.

•          Create and implement the marketing calendar for the ecommerce which includes overseeing new collections campaigns, special collaborations campaigns, seasonal sale campaigns.

•          Project online sales for the upcoming fashion season. Track inventory levels, best sellers, slow movers, out of stocks etc.

•          Manage the creative production and update of e-commerce marketing materials and graphic assets.

•          Develop a social media strategy to build a strong community of LIL fans that we can speak to daily. Manage the execution of social media calendar for scheduling and distribution of all content.

•          Oversee the influencer marketing strategy and develop marketing campaigns with brand ambassadors across all digital channels.

•          Design and manage paid media campaigns across AdWords, Google Display and Facebook to drive website conversions and brand awareness.

•          Oversee the development and implementation of the SEO strategy. Manage the SEO agency by providing directions and guidance as well as monitoring the KPIs performance.

 

Qualifications:

•          Bachelor’s Degree in marketing or equivalent

•          8-10 years of relevant work experience; working experience in related industry will be an added advantage

•          Strategic thinker and excellent team player

•          Detail oriented with ability to multi-task

•          Strong creative perspective to bring fresh ideas to our marketing campaigns

•          Passion for developing original content for a variety of mediums

•          Experience with Shopify platform

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