The ideal candidate will be responsible for the day-to-day marketing strategy and execution of all marketing activities for the brand, including website, social media, paid advertising, email marketing, as well as offline activations. If you are multi-faceted, thrive working in fast-paced environments, have experience in digital marketing and e-commerce, we would love to hear from you.
The scope of the role includes, but is not limited to, the following:
• Oversee and manage key functions of the brand including e-commerce, digital marketing, content development, events, data analysis, forecasting, and budgeting.
• Create and implement the marketing calendar for the ecommerce which includes overseeing new collections campaigns, special collaborations campaigns, seasonal sale campaigns.
• Project online sales for the upcoming fashion season. Track inventory levels, best sellers, slow movers, out of stocks etc.
• Manage the creative production and update of e-commerce marketing materials and graphic assets.
• Develop a social media strategy to build a strong community of LIL fans that we can speak to daily. Manage the execution of social media calendar for scheduling and distribution of all content.
• Oversee the influencer marketing strategy and develop marketing campaigns with brand ambassadors across all digital channels.
• Design and manage paid media campaigns across AdWords, Google Display and Facebook to drive website conversions and brand awareness.
• Oversee the development and implementation of the SEO strategy. Manage the SEO agency by providing directions and guidance as well as monitoring the KPIs performance.
• Bachelor’s Degree in marketing or equivalent
• 8-10 years of relevant work experience; working experience in related industry will be an added advantage
• Strategic thinker and excellent team player
• Detail oriented with ability to multi-task
• Strong creative perspective to bring fresh ideas to our marketing campaigns
• Passion for developing original content for a variety of mediums
• Experience with Shopify platform