Remote role – ideally based in NYC or CA.
We’re looking for a hands-on operator to take full ownership of our retention and lifecycle marketing engine across email, SMS, and subscription products. You’ll start by auditing everything — no stone left unturned — and then either optimize it or rebuild it from the ground up to drive revenue, repeat purchase rate, LTV/CAC ratio, and subscriber retention.
You’ll be responsible for creating and executing performance-driven campaigns, setting up
high-converting automations, improving CAC payback periods, and helping us increase the % of revenue driven from owned channels.
You’ll also partner with the acquisition team to design post-click funnels that maximize every paid lead and work closely with our data team to ensure clean, mapped customer journeys from first click to final dollar. This is not a “manage the agency” role — you’ll be rolling up your sleeves and driving the outcomes..
What You’ll Own:
-
Full-funnel retention and lifecycle strategy for all our product lines
-
All email & SMS automations, flows, campaigns, segmentation, and deliverability
-
Customer onboarding, post-purchase, cross-sell/upsell, winback, and churn-reduction journeys
- Conversion-optimized landing pages and funnel architecture in partnership with acquisition
-
Retention analytics & attribution — e.g., what flows, campaigns, and product types drive actual repeat revenue
-
LTV modeling, MRR reporting, cohort views, and CAC payback improvement
-
Copy, offer, and experience testing — from subject lines to multi-step funnels
-
Retention experimentation roadmap, backlog prioritization, test velocity and outcome tracking
-
Lifecycle tech stack ownership, vendor evaluation, performance improvement
-
Data cleanliness and tracking — work closely with data engineering to ensure full-funnel clarity
-
Leveraging AI tools and automation to increase workflow efficiency, accelerate testing cycles, and identify revenue-driving insights
-
Improving and optimizing quiz-based lead funnels — ensuring segmentation, personalization, and lifecycle logic are tightly integrated to convert and retain customers effectively.
Your success will be measured by how these metrics improve:
- LTV/CAC
- Returning Customer Revenue
- Subscriber Retention
- MRR Growth
You’re Likely a Fit If You…
- Are a hands-on executor, not just a strategist or manager
- Have strong experience in DTC retention marketing (email, SMS, subscriptions) — ideally in health, beauty, or wellness
- Obsess over performance metrics: LTV, CAC, MRR, CVR, cohort LTV/CAC
- Have built from scratch (or rebuild/optimized) retention systems before — and can speak clearly to what worked
- Can identify system gaps fast, and drive solutions without needing step-by-step guidance
- Love partnering with paid acquisition, data, and product to drive better funnel performance
-
Use AI as a multiplier — not a gimmick — and implement it into your workflow to drive smarter testing, creative, and insights
- Think in systems: flows, loops, attribution, journeys
- Want to be held accountable to impact, not output
- Write clearly, think critically, and default to action over endless planning
What This Role Is Not:
- A “director” in title only. You’ll be doing the work.
- A content-only lifecycle marketer. You’ll work on revenue-driving retention, not just brand comms.
- A job where you wait for briefs. You’ll create the briefs, run the tests, and report on results.
Tools You’ll Use
- Google Sheets, Looker, Northbeam
