E Commerce Copywriter

E-Commerce Copywriter

Employment Type: Freelance (Approx. 30–40 hrs/week)
Location: Remote (U.S.-based preferred)
Contract Length: 3–6 months to start, with potential to extend
Pay Rate: $35–$42/hr (depending on experience)

We’re looking for a versatile, detail-oriented Freelance E-Commerce Copywriter to create compelling product and category content that drives online engagement and conversions. You’ll transform technical details into clear, benefit-driven copy that makes it easy for customers to understand, compare, and purchase products across a wide range of categories.

This role suits a writer who understands how shoppers browse and buy online, enjoys working within structured templates, and can maintain quality at scale across large product catalogs.

Responsibilities

• Develop and refine e-commerce content for product detail pages and related assets, including:
  • Product names/titles
  • Short and long descriptions
  • Feature and benefit bullet points
  • Basic meta titles and descriptions
  • Occasional category, collection, and landing page copy
• Translate technical specifications (dimensions, materials, usage guidelines, certifications, etc.) into customer-friendly, value-focused language that highlights use cases and outcomes.
• Apply brand and style guidelines to ensure consistent tone, structure, and formatting across all assigned SKUs and templates.
• Perform light research using vendor materials, spec sheets, internal resources, and online tools to confirm product details and close information gaps.
• Incorporate SEO best practices by using relevant keywords naturally, structuring content for scan-ability, and aligning with search intent.
• Partner with internal teams (such as merchandising, marketing, and digital content) to clarify product details, align on priorities, and ensure copy supports broader business goals.
• Audit and improve existing copy as needed—refreshing outdated information, enhancing clarity, and aligning legacy content with current standards.

How You’ll Work

• Remote-first: Work from your preferred location while consistently meeting deadlines and weekly content targets.
• Process-driven workflow: Receive and manage assignments through project and content management tools; update statuses and share deliverables in an organized, trackable way.
• Clear guidelines: Write within established templates, style guides, and formatting rules, while suggesting improvements when you see opportunities.
• High-volume production: Balance speed and accuracy to deliver a regular volume of high-quality product copy each week.

Requirements

• 3+ years of e-commerce, product, or catalog copywriting experience (agency, in-house, or freelance).
• Portfolio showcasing product page content (titles, bullets, and descriptions for online retail or B2B commerce).
• Excellent writing fundamentals: clear, concise, grammatically sound, benefit-oriented, and customer-centric.
• Comfort with structured content: able to work within templates, character limits, and standardized fields.
• Working knowledge of SEO and familiarity with how customers search, filter, and compare products on e-commerce sites.
• Strong attention to detail with the ability to follow style guides, naming conventions, and category-specific rules.
• Reliable availability for 30–40 hours per week with overlap during U.S. business hours.

Nice to Have

• Experience writing for foodservice, hospitality, retail, industrial, or commercial products.
• Background working with large product catalogs or multi-brand environments.
• Familiarity with e-commerce platforms (e.g., Shopify, Magento, Salesforce Commerce Cloud) and/or PIM/PCM systems.
• Experience improving on-page content for conversion rate optimization (A/B testing, UX collaboration, etc.).

Who You Are

• Customer-focused: You think like a shopper and prioritize what they need to feel confident completing a purchase.
• Organized and efficient: You manage a content queue effectively, hit deadlines, and keep your work clearly documented.
• Curious and resourceful: You’re comfortable digging into specs, asking questions, resolving inconsistencies, and filling in missing details.
• Independent yet collaborative: You communicate clearly with stakeholders but are comfortable working heads-down with minimal supervision.

Compensation

• Rate: $35–$42 per hour, commensurate with experience and portfolio strength.
• Freelance engagement: Hourly contract with an anticipated steady workload during the engagement period.

How to Apply

Please submit:

• Your resume or a link to your LinkedIn profile.
• A brief note outlining your e-commerce/product copy experience and weekly availability.
• Links or attachments to 3–6 samples of product or e-commerce copy. Ideally, include:
  • Product titles and bullet points.
  • Short and long-form product descriptions.
  • Any category, collection, or landing page copy (if available).

Selected candidates will be invited to a short interview and may be asked to complete a brief paid writing exercise to assess fit and style alignment.