Job descriptionTITLE: eCommerce Merchandising Manager
LOCATION: Hybrid | Burbank, CA
SUMMARY We are seeking a highly skilled and experienced eCommerce Merchandising Manager to join our dynamic team. As the eCommerce Merchandising Manager, you will play a key role in driving the success of our online retail business by effectively managing the merchandising strategy and optimizing the customer experience. You will be responsible for overseeing product assortment, merchandising analytics and KPIs, and overall site presentation to maximize sales, conversion rates, and customer satisfaction.
ROLE & RESPONSIBILITIES
- Develop and execute the overall merchandising strategy for our eCommerce platform, aligned with the company's objectives and brand guidelines.
- Oversee the product assortment, ensuring a well-curated and compelling selection of products that meets the needs and preferences of our target audience.
- Conduct market research and analysis, including regular competitive analysis, to identify trends, forecast demand, and stay ahead of the competition. Use insights to make data-driven recommendations for optimizing product assortment and overall site presentation to maximize sales.
- Optimize product categorization, navigation, and search functionality to enhance the customer browsing and shopping experience.
- Monitor and analyze key performance indicators (KPIs) related to sales, conversion rates, and customer engagement, and make data-driven recommendations for improvement.
- Collaborate with the marketing team to develop effective product merchandising campaigns, including product descriptions, images, videos, and other media.
- Work with the marketing and content teams to develop persuasive and compelling product descriptions, ensuring accurate and engaging copy that effectively communicates product features, benefits, and unique selling points.
- Work closely with the Sr. eCommerce Manager to continuously improve the functionality and user experience of the eCommerce platform.
- Stay up to date with industry trends, technologies, and best practices in eCommerce merchandising, and provide recommendations for innovation and improvement.
- Coordinate and oversee photoshoots for new product launches, ensuring high-quality imagery that aligns with the brand's aesthetic and meets customer expectations.
- 2-4 years of eCommerce experience.
- Bachelor's degree in business, marketing, or a related field is preferred.
- Proven experience in eCommerce merchandising, preferably in a managerial or leadership role.
- Strong analytical skills, with the ability to interpret data, identify trends, and make data-driven decisions.
- Excellent understanding of online retail and eCommerce best practices, including product presentation, site optimization, and conversion rate optimization.
- Strong project management skills, with the ability to prioritize tasks, meet deadlines, and manage multiple projects simultaneously.
- Excellent communication and interpersonal skills, with the ability to collaborate effectively with cross-functional teams.
- Detail-oriented mindset with a focus on delivering high-quality work.
- Strong problem-solving skills, with the ability to think creatively and propose innovative solutions.
- Knowledge of SEO best practices and experience in optimizing product listings for search engines is preferred.
- Proficient in using Shopify, Google Analytics and Klaviyo