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Growth Marketing Analyst - Full Time & Hybrid

Job title: Growth Marketing Analyst - Full Time & Hybrid
Contract type: Full-time
Location: Santa Monica
Remote: No
Reference: 443880
Contact name: Maria Alberto

Job description

Our client, a Gaming Company, is looking for a Marketing Analyst to join their team. This will be full time/direct hire and hybrid to their Santa Monica Office. 

  • You will be deep diving into Google Ads, Google Analytics, internal systems and sources, deriving insights and implementing actionable optimization strategies for performance marketing and growth initiatives.
  • Collect, harmonize & review data, build statistical models, interpret results, and formulate key insights.
  • Collaborate as part of a team to drive analysis and insights that lead to more informed decisions and improved business performance across KPI’s on new player acquisition, retention, ROAS, LTV, ARPPU, DAU, ARPDAU etc.
  • You will own all analytics for the website, customer/player journey through our funnel and e-store.
  • Monitor, optimize, and report performance on campaigns across active ad networks on an ongoing basis.
  • Be the company analytics expert in current and future growth strategies and modeling for Growth.
  • You are personable, collaborative, analytical, responsible, detail-oriented, self-motivated and excited to build from the ground up.
  • 4+ years of experience with marketing mix modeling, digital & direct response media analysis, business focused analytics, advertising effectiveness analysis or other related statistical modeling experience.
  • Expertise in measuring funnel and web traffic using Google Analytics and internal sources.
  • Providing insights into customer journey, intent, and trends.
  • Proficient working knowledge of Python. SQL, Microsoft Suite, PowerPoint, and Excel. Mastery of Google Analytics.
  • We’re migrating to GA4 from 360.
  • Highly analytical with strong problem-solving skills and attention to detail.
  • M.S. or Ph.D. in quantitative science with heavy focus on data-driven modeling.
  • Mastery of statistical analysis, testing, and experimentation.
  • Experience working independently on analytical task to build a story.
  • Must be able to detect and work around broken data and investigate every possibility in order to draw a detailed solution.
  • The ability to occasionally travel domestically and internationally. Strong verbal and written communication skills.
  • A high degree of accountability.
  • Experience with e-commerce analytics is a plus.
  • GaaS experience is a plus.
  • Experience working in e-commerce, gaming or LiveOps is a plus.
  • Experience with data visualization tools.
  • Tableau experience a plus.
  • Data engineering skills to facilitate data movement, ETL, and analysis is a plus.
  • Video game enthusiasm with a solid understanding of the connection of gameplay to spending behavior is a plus. 
Salary: $90-120k DOE
Location: Hybrid in Santa Monica  Apply for this job