Sr. Manager, Growth Marketing
Leading Beauty Brand seeking a Sr. Manager, Growth Marketing to lead performance marketing initiatives and customer acquisition strategies for a major beauty and eCommerce brand. This high-impact leadership role involves ownership of all acquisition marketing programs, including paid social, search, affiliates, and emerging platforms.
Key Responsibilities:
- Develop and execute Paid Social and Search strategies focused on customer acquisition and maximizing return on ad spend (ROAS).
- Lead, manage, and collaborate with agency partners and internal teams to drive results.
- Own and scale paid social strategies across platforms such as Meta, TikTok, Snapchat, and others.
- Fully own and grow TikTok and TikTok Shop performance, including in-house channel management.
- Manage and optimize large-scale marketing budgets balancing short-term and long-term growth.
- Collaborate cross-functionally with Creative, Social, CRM, and Marketing teams to align initiatives.
- Provide creative oversight for paid social assets, ensuring alignment with target audiences.
- Establish performance reporting frameworks to analyze metrics and optimize strategy.
- Identify emerging platforms and innovative opportunities for customer acquisition.
- Continuously test new campaigns, messaging, and creative formats to improve performance.
Preferred Qualifications:
- 6+ years of performance marketing experience, specifically with Paid Social and Search for direct-to-consumer (DTC) eCommerce brands.
- Proven success managing and scaling large marketing budgets.
- Experience leading and mentoring high-performing teams.
- Knowledge of growth and lifecycle marketing is a plus.
- Strong strategic thinking skills with the ability to connect data insights to business strategies.
- Excellent analytical skills, proficient at interpreting campaign performance and trends.
- Exceptional communication and organizational skills for effective cross-functional collaboration.
- Passion for innovation and staying current on industry trends and tools.
- Solution-oriented mindset with enthusiasm for beauty, eCommerce, and purpose-driven work.
Hybrid Work Schedule- 3 days in office
