Summary:
Role is an Integrated Marketing Role that will support campaigns for Clinical Decision Support + Provider Enablement
Requirements:
- Solid B2B campaign marketing experience (7+ years) across all tactics with a heavy focus on digital*
- Ability to leverage data to maximize campaign dollars (by pivoting as needed).
*Email, landing pages, webinars, paid media, content (gated + non-gated), LI (LI Post of the day), events.
Other Skills:
- Proven ability to work within an ambiguous environment.
- Able to work within a fast-paced team
- Self starter/can work independently. Has the ability/tenacity/curiosity to “figure things out.”
- Can be both tactical/detail oriented and also be strategic as well.
- Ability to work cross-functionally with other members of the organization to bring campaigns to life (conductor of the orchestra).
Other backgrounds:
- SAAS industry not required (the campaign marketing is most important)
- Optum experience (which can be quicker/more ambiguous than UHC)
Tech Stack:
- Power BI –
- Campaign reporting
- Attribution / marketing impact to pipeline
- Adobe Analytics
- Website analytics
Marketo
Email development & reporting
Workfront
Manage cross collaboration/creative process across project managers, creative teams, digital delivery execution teams, internal paid media (LinkedIn & Paid Search), campaign code development, lead passing process into SFGO, On24 webinar teams, Tilt video production, and vanity link creation
Location:
- Remote – working on EST or CST
