Account Executive (Short-Term Contract)
Project Duration: ~8 weeks, slated to end April 30th, with the possibility of extension depending on internal staffing changes.
Hours: Approx. 20–30 hours/week
Hourly Rate: $30–$35/hr
Category: PR – Fashion & DTC Brands
Location: Hybrid (with availability to come onsite 1x/week as needed) Midtown
OVERVIEW
We are seeking a freelance Account Executive (AE) to support a short?term project for a portfolio of fashion and DTC brands. This need arises due to the resignation of the Jr. AE previously supporting the team, resulting in limited bandwidth and a tight interim budget.
The AE will play a key role in daily account management, writing, research, media relations, and overall PR program execution. This position requires strong communication skills, strategic thinking, and the ability to operate with a high level of professionalism and independence.
RESPONSIBILITIES
Client Service & Media Relations
- Support development and execution of client programs.
- Maintain full understanding of client business and account workflows.
- Manage spokesperson and media relationships.
- Build and maintain strong relationships with key consumer and trade media.
- Participate in meetings and calls; confidently present ideas and updates.
- Identify opportunities and proactively recommend solutions to enhance client outcomes.
- Travel occasionally for meetings, events, or media activities (if needed).
Strategy & Content Development
- Provide strategic recommendations on media outreach and positioning.
- Draft compelling media pitches aligned to client goals.
- Monitor industry news and trends across fashion, DTC, and broader PR landscapes.
- Draft first versions of press releases, client memos, and supporting PR materials.
- Successfully pitch and secure media placements.
- Support implementation of PR initiatives including interviews, media tours, events, newsletters, research, and more.
Administration & Reporting
- Produce high?quality written materials and client reports (typo-free, polished).
- Attend team meetings prepared to contribute and follow through on deliverables.
- Meet deadlines and keep supervisors informed of project status.
- Support senior staff on special projects as needed.
- Flex into tasks that fall outside the traditional AE scope when required.
Team Collaboration & Development
- Communicate with supervisors regularly for coaching, resource needs, and prioritization.
- Depending on team structure, may provide guidance or oversight to junior staff.
New Business Support
- Assist with research, presentation development, and logistics for new business opportunities as needed.
REQUIREMENTS
-
2+ years of public relations experience.
- Bachelor’s degree in liberal arts, business, communications, or a related field.
- Strong writing and verbal communication skills with flawless grammar and attention to detail.
- Proven initiative, strategic thinking, and problem-solving abilities.
- Understanding of media landscapes, especially within consumer, fashion, and DTC categories.
- Curiosity and interest in staying informed about client industries.
- Ability to communicate clearly with supervisors and cross?functional team members.
- Goal?oriented with strong organizational skills.
