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Lifecycle Marketing Manager (Apparel)

Job title: Lifecycle Marketing Manager (Apparel)
Contract type: Full-time
Location: Marina del Rey
Industry: Marketing
Remote: No
Reference: 465579
Contact name: Shelby Glass

Job description

Lifecycle Manager 

FT/Direct Hire
$85k-$100k 
Hybrid in Marina Del Rey-3 days onsite 

Our client, a premium men’s and women’s apparel brand is looking for a dynamic and results-driven Lifecycle Manager to join their team. Looking for someone with strong retention marketing, email/sms campaign, and loyalty program experience. 

Responsibilities: 

•    Oversee our lifecycle and retention marketing efforts to ensure customer satisfaction and long-term engagement. 
•    Manage email and SMS campaigns and flows, optimizing performance to drive repeat purchases and customer loyalty. 
•    Lead  loyalty program, strategizing to increase repeat rates and customer lifetime value (LTV). 
•    Develop and implement segmentation strategies to personalize customer experiences and improve engagement. 
•    Monitor and analyze key performance metrics, providing actionable insights to optimize campaigns 

Qualifications: 

•    Minimum 3+ years of experience in lifecycle or retention marketing, with a strong background in email and SMS campaign management. 
•    Proven track record of successfully managing loyalty programs and driving customer retention. 
•    Strong analytical skills with the ability to interpret data and translate insights into actionable strategies. 
•    Excellent project management skills, with the ability to prioritize and manage multiple tasks in a fast-paced environment. 
•    Proficiency in marketing automation tools and CRM platforms. Klaviyo highly preferred.  Apply for this job