Marketing Content Specialist

We are seeking a creative and detail-oriented Marketing Content Specialist to support key marketing initiatives within the healthcare sector, focusing on both digital and print channels. This role is crucial in enhancing brand visibility, engaging diverse healthcare audiences, and maintaining marketing assets throughout the organization. The Specialist will act as a marketing generalist with a strong emphasis on content creation, social media management, and brand consistency.

Key Responsibilities:

• Manage and update marketing content and collateral, including creation and processing of requests.
• Oversee social media channels through content brainstorming, writing, scheduling, and engagement monitoring.
• Manage digital signage content across multiple hospital and clinic locations, including troubleshooting both remotely and onsite.
• Coordinate multiple simultaneous marketing projects with strong project management skills.
• Collaborate extensively with internal teams, leadership, external partners, and patients to gather content, stories, and collateral material.
• Ensure all marketing materials and communications adhere strictly to brand standards and accurate representation.

Ideal Candidate Profile:

• 5-7+ years of marketing experience, preferably within corporate or agency environments.
• Demonstrated strong communication skills, capable of handling projects independently and collaborating effectively across organizational levels.
• Proficient in packaging content for diverse platforms, including copywriting and multimedia (photos/video) for social media and internal distribution.
• Healthcare industry experience is not mandatory but knowledge of corporate communications, brand management, and stakeholder interactions is essential.
• Ability to adapt quickly and thrive in a dynamic environment with multiple priorities.

Qualifications & Skills:

• Proven marketing experience with strong capabilities in content and brand management.
• Proficiency in Canva and social media management tools to create and schedule engaging content.
• Experience connecting with senior leadership to develop stories and content, primarily for social media
• Excellent verbal and written communication skills.
• Strong organizational skills with the ability to manage multiple tasks and meet deadlines.
• Familiarity with digital signage systems and content management platforms is a plus.