We’re looking for a strategic, hands-on Marketing Director to lead all marketing efforts across digital, retail, and event-based channels. In this role, you’ll drive brand awareness, acquisition, retention, and revenue growth while managing a talented cross-functional team.
This is a high-impact role for a data-driven, creative leader who thrives in a fast-paced, growth-oriented environment.
What You’ll Do
- Develop and execute 360° annual + quarterly marketing strategies across digital, experiential, and retail channels
- Lead integrated multi-channel campaigns (paid media, email/SMS, influencer, social, affiliate, content, events)
- Oversee promotional marketing for trade shows, pop-ups, and key industry events
- Partner with Creative, Sales, Operations, and Product teams to support launches and GTM plans
- Build and manage campaign calendars, GTM timelines, and optimization strategies
- Lead, mentor, and develop a growing team (AMM, Coordinator, Designer, CX Specialist)
- Oversee paid media across Google, Meta, TikTok with focus on ROAS, CAC, CLTV
- Own reporting, dashboards, and channel performance insights
- Manage CRM, email/SMS, segmentation, loyalty, and lifecycle marketing
- Support eCommerce with onsite marketing, merchandising, and promotional alignment
What We’re Looking For
- 7–10+ years in digital/brand marketing with proven team leadership
- Experience in consumer goods, beauty, lifestyle, or wellness industries
- Strong background in multi-channel marketing, including experiential + trade show support
- Deep knowledge of CRM, lifecycle, performance marketing, and analytics
- Hands-on experience with Shopify, Klaviyo, GA4, Meta Ads Manager
- Strong project management, communication, and cross-functional partnership skills
- A creative, resourceful thinker who is passionate about data-driven decision-making and brand storytelling
Why This Role Matters
You’ll shape the brand’s strategic roadmap, own major growth-driving initiatives, and lead the team responsible for executing high-impact campaigns across every customer touchpoint.
