Our healthcare startup client is looking for their marketing team’s “air traffic controller”—the person who will ensure campaigns run smoothly from planning through execution, while connecting the dots across channels, teams, and analytics. You’ll oversee the marketing calendar, orchestrate campaigns, and make sure insights fuel growth. A blend of project manager, strategist, and operator, you’ll drive alignment between creative, paid, organic, and data to deliver measurable business impact. This position will be in-office four to five days a week. You must have start-up expereince.
Responsibilities
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Campaign & Calendar Ownership: Build, maintain, and own the marketing calendar; ensure on-time, integrated execution across channels.
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Cross-Channel Alignment: Oversee the flow from ads ? creative ? landing pages ? reporting, ensuring messaging and execution are seamless.
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Team Leadership: Directly manage the Social Media Manager, aligning brand voice and organic strategy with broader campaigns.
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Analytics & Insights:
- Manage key elements of the marketing analytics stack (GA, dashboards, reporting tools).
- Consolidate reporting across SEO, paid media, referrals, and organic channels.
- Deliver actionable insights on CAC, LTV, funnel conversion, and campaign performance.
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Experimentation & Growth Loops:
- Scope, launch, and measure new growth experiments.
- Run nurture funnels including retargeting, lifecycle email, and content-driven campaigns.
- Coordinate competitor conquesting and referral incentive testing.
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Cross-Functional Collaboration: Serve as the connective tissue between paid media, content, design, and operations, ensuring all initiatives move in sync.
Qualifications
- 5–7 years of marketing operations, growth, or integrated campaign management experience.
- Proven ability to own complex campaign calendars and coordinate cross-functional teams.
- Strong understanding of paid media, SEO, lifecycle marketing, and analytics.
- Hands-on experience with GA4, campaign dashboards, and performance reporting.
- Comfortable managing people and aligning organic/brand initiatives with performance goals.
- Data-driven mindset with the ability to translate metrics into actionable strategies.
- Excellent organizational and communication skills; thrives in fast-paced, dynamic environments.
