Title: Marketing Leader (Level Range: Director – CMO)
Location: New York, NY (onsite)
We’re looking for a high-impact Marketing Leader capable of elevating brand storytelling, driving PR and social strategy, and leading integrated marketing across all consumer touchpoints. The role is flexible and may range from Director level to CMO-caliber, depending on the strength and seniority of the candidate.
Role Snapshot
Core Focus Areas:
- Brand Marketing & Positioning
- Public Relations & Earned Media
- Seasonal Campaign Development
- Storytelling Across Paid / Earned / Owned channels
- Social Media Strategy & Content Innovation
- Influencer & Partnership Strategy
- Budget Planning & Allocation
- Cross-Functional Alignment with Design, Merchandising, Sales, E?Comm, and Retail
What Great Looks Like
The ideal candidate elevates brand heat, drives cultural relevance, and ensures consistent, compelling storytelling at every touchpoint. You are both a visionary and a doer, with the ability to connect brand, product, and culture in a way that feels fresh and emotionally resonant.
- Strong creative instincts and storytelling capability
- Proven PR and earned media impact
- Modern, digital-first social media leadership
- Ability to build emotional connection with consumers
- Experience supporting or partnering with a charismatic, visionary CMO
- Comfort and expertise operating both strategically and hands-on
Target Backgrounds
We are targeting candidates from contemporary fashion, beauty, lifestyle, or design-driven consumer brands with strong creative DNA.
Equivalent environments with comparable creative and cultural impact are welcome.
Key Mandates
- Elevate and unify brand voice across all channels
- Build PR momentum and increase earned media visibility
- Strengthen storytelling across campaigns, retail, and digital experiences
- Accelerate social media innovation (IG, TikTok, Pinterest, and emerging platforms)
- Optimize the marketing budget for impact and ROI
- Ensure marketing programs support wholesale, e?commerce, and retail performance
- Lead, develop, and mentor a high-performing marketing team
Candidate Requirements
- 7+ years in brand marketing within fashion, beauty, lifestyle, or culturally relevant consumer brands
- Strong PR background and/or agency leadership experience
- Deep expertise in integrated marketing and social media
- Experience managing significant marketing budgets
- Demonstrated cross-functional partnership across key business stakeholders
- NYC-based or willing to be onsite in New York City
Leadership Style
- Visionary, brand-obsessed, consumer-centric
- Collaborative and a clear, persuasive communicator
- Comfortable flexing between high-level strategy and day-to-day execution
- Thrives in fast-paced, growth-oriented environments
If you are a marketing leader excited by contemporary fashion and culture, and eager to shape the next chapter of a modern consumer brand, we’d love to hear from you.
