Title: Marketing Manager
Brand: Women’s Contemporary
Type: temp to perm
Location: NYC
Onsite: hybrid
Salary: $130-140k
Position Overview
The Marketing Manager will lead the brand’s marketing strategy and execution within the Women’s Contemporary Division. This role is responsible for translating seasonal vision into compelling 360° campaigns that build brand equity, drive demand, and support key wholesale and direct-to-consumer partners.
The ideal candidate brings a strong fashion sensibility, a digital-first mindset, and proven experience managing end-to-end creative production. You are as comfortable briefing a photoshoot and directing social content as you are reviewing performance dashboards and optimizing campaigns.
Key Responsibilities
Brand & Go-to-Market Strategy
- Develop and own seasonal marketing strategies for the brand, aligned with brand positioning, merchandising priorities, and sales goals.
- Build integrated go-to-market calendars (digital, social, retail/wholesale, PR, influencer) that support collection drops, key deliveries, and major selling moments.
- Partner closely with Design, Sales, and Merchandising to ensure marketing stories reflect product priorities, pricing, and channel needs.
Digital & Social Media
- Lead the social media strategy and content roadmap for platforms including Instagram, TikTok, Pinterest, and emerging channels relevant to the customer.
- Brief, curate, and approve social content (photo, video, UGC, influencer content) to ensure cohesion with brand voice and visual identity.
- Collaborate with e-commerce partners and internal digital teams to support PDP content, homepage stories, email, and performance marketing assets.
Creative Direction, Photoshoots & Content Production
- Own creative concepting for seasonal campaign, lookbook, e-commerce, and lifestyle shoots in partnership with Design and Sales.
- Plan and manage all aspects of shoots: creative briefs, shot lists, location selection, schedules, styling direction, and post-production timelines.
- Source and coordinate models, photographers, stylists, glam teams, and other creative vendors; negotiate rates in line with budget.
- Ensure imagery and video support wholesale lookbooks, digital partners, social, and trade show presentations.
Campaign Execution & Asset Management
- Translate approved concepts into clear briefs and timelines for internal and external partners.
- Oversee the development and production of all marketing materials: lookbooks, line sheets, digital catalogs, invites, in-store signage, trade show graphics, and branded packaging.
- Create and maintain an organized, searchable digital asset library; manage file naming, tagging, and distribution to internal teams and external partners.
Influencer, Creator & PR Support
- Identify and nurture relationships with influencers, content creators, stylists, and editors aligned with the brands aesthetic and audience.
- Own day-to-day management of the ShopMy (or similar) platform: creator onboarding, assortment curation, link maintenance, and performance tracking.
- Partner with Sales and PR counterparts on seeding strategies, product gifting, and collaborations that drive awareness and conversion.
Sales Enablement & Trade Support
- Support Sales with marketing tools for major accounts and showrooms, including decks, leave-behinds, and digital assets.
- Collaborate on trade show presence and key market events: visuals, printed materials, brand messaging, and on-site content capture.
- Coordinate sample pulls, product shipments, and tracking for influencers, stylists, and editorial opportunities.
Insights, Analytics & Budget Management
- Monitor brand, category, and competitive activity; provide seasonal recaps and recommendations based on learnings.
- Track KPIs across social, digital, and campaign initiatives (engagement, reach, traffic, conversion, ROI) and present actionable insights to leadership.
- Build and manage the marketing budget, ensuring efficient allocation of spend across content, paid media, events, and partnerships.
Required Skills & Qualifications
4+ years of progressive experience in fashion or lifestyle marketing, with a strong focus on digital and/or e-commerce.
- Experience working with contemporary women’s apparel or adjacent categories strongly preferred.
- Hands-on experience with social media platforms and tools, web analytics, etc
- Strong eye for styling, photography, and visual storytelling; able to protect and evolve the brand aesthetic.
- Ability to interpret data and translate performance metrics into clear, strategic recommendations.
- Excellent written and verbal communication skills; capable of crafting compelling copy and presenting ideas to cross-functional partners and leadership.
