Job description
As the Marketing Manager you will support two brands across retailer partners, licensees and collaboration. Responsibilities include development and execution of seasonal marketing materials, packaging, business development, licensee marketing and tracking/recapping marketing campaigns. Additionally, assist the marketing team in ideating and executing brand activations, collaborations and special projects. Candidate must be highly motivated, creative, strategic and able to multi-task in a fast-paced environment.
Responsibilities:
- Develop and execute the brand strategy for licensing and wholesale partners globally to increase brand awareness and sales, including digital marketing activities, brand activities, advertising, and in-store activations.
- Manage seasonal image/marketing asset needs for wholesale accounts and licensees in close collaboration with creative team. Drive briefing process and post production/asset delivery to accounts.
- Define metrics and KPIs with wholesale accounts to monitor online channels and brand marketing campaign performance.
- Deliver best in class digital branding opportunities for retailers- from paid to free of cost placements (i.e. retailer brand shops, email inclusions, alt product display images and more)
- Manage marketing requests from retailers and licensees, trafficking collateral and brand asset needs accordingly (presentations, trim, sales associate tools, in-store signage, etc).
- Point person for all wholesale and licensee brand marketing needs for internal and external partners.
- Partner with sales and licensing teams on business development, packaging, and special retailer opportunities.
- Build relationships with retailers and internal business leaders to ensure marketing opportunities are maximized.
- Track and maintain report for marketing activities across global wholesale accounts.
- Manage the marketing coordinator to help develop and execute seasonal GWPs, packaging and asset requests
- Maintain sales market calendar and development overview for marketing planning
- Bring licensing partners in larger marketing programs where appropriate
- Create sales and associate tools (presentations, instore signage, product/brand knowledge)
- Partner with sales teams for any business development needs (presentations, product display, pitch decks)
- Partner with marketing team to oversee development and execution of collaborations and marketing opportunities for the brand as they relate to the wholesale channels.
Qualifications
- 4 Year BS/BA College Degree
- 4+ years of previous fashion/retail/event/marketing/media experience. Experience in wholesale marketing a huge plus.
- Highly motivated and can do attitude/entrepreneurial spirit
- Must be detail oriented and organized
- Excellent communication skills – written and verbal
- Strong problem solver who thinks strategically and meets deadlines
- Must be able to multi-task and work efficiently under pressure.
- Proficient in Word, Excel and PowerPoint
Expired job
