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Marketing Manager-Fashion Design Company

Job title: Marketing Manager-Fashion Design Company
Contract type: Full-time
Location: Los Angeles
Industry: Fashion
Remote: No
Salary: up to $115K
Reference: 439588
Contact name: Cristina Sparkman
Job Published: January 01, 1970

Job description

Our Client is a well known Fashion Design Firm in LA. Seeking a Marketing Manager currently in the fashion industry. MUST live in LA!


Position Overview
The Marketing Manager plays a key role in creating, executing, and maintaining marketing programs for DTC brand(s) and partner brands, with a focus on social media and influencer relationships. The Marketing Manager wears both creative and analytical hats; they create marketing strategies, execute, and oversee campaigns, analyze performance, and provide recommendations for growth. This is a role for someone with deep hands-on social and influencer experience who can also think and act as an integrated marketer.

Responsibilities
Social / Influencer 
•    Create social media strategy, drive creative ideas and development & content calendar, manage social media accounts including customer and follower engagement.
•    Lead influencer partnerships: identify influencers, build & maintain direct relationships, and hands-on program execution (seeding management, fulfillment, etc).
•    Develop KPIs, track and measure effectiveness monthly: follower growth, engagement, and influencer results; present findings and further recommendations to the Head of Marketing.
•    Monitor all social media platforms to stay on top of trends and emerging influencers & create quarterly trend reports for company-wide distribution.

Brand Marketing + Corporate Communications 
•    Actively participate alongside full marketing team to generate innovative marketing ideas for in-house and partner brands.
•    Work closely with creative team to track and maintain creative feedback and ensure all projects are proofed, QAd, and approved by leadership.
•    Analyze and communicate the effectiveness of marketing campaigns across all channels and recommend next steps to continuously optimize performance.
•    Assist in logistics and execution of photoshoots, PR initiatives, retail partner presentations, and additional ad-hoc projects.
•    Support Head of Marketing, HR, and other internal teams with writing and creative briefing of internal and external corporate communications including but not limited to newsletters, announcements, annual reports, etc.
•    Ability to manage and prioritize multiple projects, workstreams and timelines with cross-functional teams.
•    Execute other special assignments and tasks as needed

What you bring to the table…
•    Degree in Marketing, Business, Communications or equivalent experience 
•    4+ years of marketing experience, with specific hands-on social media and influencer experience & relationships

•    Passion for the world of fashion, retail, and trend
•    Experience working in fashion and ecommerce
•    Strong creative, analytical, and presentation skills
•    Demonstrated copywriting skills a significant plus
•    Excitement to deliver and execute creative content ideas
•    High-energy, self-motivated, and adaptable 
•    Ability to take direction, but confident in own decision making and ability to lead projects independently 
•    Excellent communication and interpersonal skills
•    Ability to identify trends, opportunities, and think strategically 
•    Excellent project management and organizational skills
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