The Senior Marketing Services Manager leads the execution of the hotel’s marketing initiatives, owning the annual Marketing Plan, and driving digital and revenue-generating marketing programs. Only candidates with experience in Luxury Hotels will be considered.
Location: NYC (5 days in office)
Salary: $90-100k (+benefits)
Key Responsibilities:
- Develop, implement, and manage the hotel’s annual Marketing Plan, including strategies, timelines, and budgets.
- Drive digital marketing, e-commerce, and e-business initiatives to ensure performance and measurable results.
- Create and execute marketing campaigns across print, digital, and on-property channels.
- Manage marketing assets, including collateral, photography, video content, and digital listings, maintaining brand consistency.
- Analyze marketing and digital performance metrics to optimize campaigns and inform decision-making.
- Identify new opportunities for revenue growth and market visibility through creative and strategic initiatives.
- Collaborate with internal teams and manage third-party agencies to align marketing with business objectives and ensure successful outcomes.
- Plan and execute creative initiatives such as photo and video shoots aligned to brand standards.
Secondary Responsibilities:
- Support PR and social media efforts to ensure alignment with brand strategy.
- Conduct competitor and market research to inform marketing initiatives.
- Assist with operational marketing tasks within a small team.
Technical Skills and Experience Required:
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Manage the Hotel CMS, PMS, booking engine, and website backend management.
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Oversight of OTA and hotel distribution (rates and room distribution).
- Manage and optimize digital marketing performance including Retail Web Revenue, Metasearch ROAS, and Digital Marketing ROAS.
- Use Adobe Analytics for campaign management, conversion tracking, and reporting.
- Manage CRM campaigns with Salesforce Marketing Cloud.
- Maintain brand audit standards and reputation management across digital platforms.
- Optimize Google Listing impressions and traffic using YEXT.
- Budget management and strategic interpretation of market trends.
- Experience with digital marketing agencies is a plus.
If you qualify please share your resume for consideration.
