Marketing Technology Program Manager

Location: Cupertino, CA- hybrid schedule
Duration: 12 month contract- 40 hours/weekly
Pay Rate: $84.55-$89.55/hour

Role Overview:
The Marketing Technology team builds custom solutions that power global marketing campaigns for our client’s digital services. We collaborate closely with product, design, marketing, and engineering to create tools that support the company’s growing services business. This role partners with multiple cross-functional teams to develop technology solutions that enhance programs with partners across our communication channels.

Responsibilities:
• Be part of a team that defines the future direction of the tools and technology, gathering requirements and distilling the key functionality needed to grow the Services businesses.
• Main goals include driving subscriptions, promoting the business with creative tools, and saving resources by finding unique solutions through technology.
• Identify creative strategies that will help drive earned and owned media, and growth of subscribers.
• Gather information from cross-functional teams, transforming ideas and concepts into tangible product requirements and roadmaps for tool development.
• Manage requests for web landing pages and creative assets and work with developers and marketing teams to deliver on schedule.
• Support set up, link testing, messaging and reporting for new affiliates, working to help the team deliver digital services trials and subscriptions.
• Determine capabilities and limitations of the team, and quantifying associated risks and cost of new projects.
• Connect with engineering, production support, design, and product marketing to discuss upcoming product launches or changes that will impact marketing and partner tools.
• Daily management of the marketing tools roadmap with an external engineering agency and key internal stakeholders.
• Oversee product briefs and hold weekly meetings to ensure project timeliness and to update teams on progress.
• Assist in the setup of tracking and integration of API’s.
• Identify opportunities to grow suite of tools by understanding common, ongoing needs of the business.
• Establish yourself as a resource for internal teams and key external partners to help in day-to-day trouble shooting, education, and communication.
• Resource for internal teams globally, and key external partners to enable education of the team, and communication of roadmaps.
• Manage the implementation of new tools by provide training and creating documentation for the tools you oversee.
• Oversee tool performance.
• Communicate key information to executives via regular reports and launch summaries.

Key Qualifications:
• BA or BS Degree preferred
• 5+ years of professional experience in project/program management, product marketing, or digital marketing.
• Creative thought leader with a passion for finding solutions to problems with technology.
• Deep understanding of effective marketing strategies in the digital and social landscape.
• Proficient hands-on knowledge of organic marketing channels and social platforms.
• Experience at cross-functional influence; translating between business owners and technical teams.
• Solid understanding of web technologies and CMS systems, so you can draft tools requirement docs and can direct work of software engineers.
• Familiar with emerging engineering systems and experience in implementing key practices.
• Risk management experience including identification, mitigation and reduction tracking.
• Understanding of different project management techniques including Agile and waterfall.
• Understanding of digital image and video file formats, and proficiency with Sketch, Photoshop, and Adobe CC.