We’re looking for a data-driven Marketplace Content Optimization Lead to own PDP excellence across Amazon, Walmart, and Target. This role will optimize titles, imagery, copy, and enhanced content to improve discoverability, conversion, and overall marketplace growth. You’ll set content standards, lead A/B testing, and partner cross-functionally with Creative, Merchandising, and Retail Media to drive measurable performance gains.
Responsibilities
- Develop and enforce content playbooks and “retail-ready” PDP standards across Amazon, Walmart, and Target.
- Manage A+ Content creation and parent/child variation strategy to improve CVR and visibility.
- Run keyword research, competitive analysis, and structured A/B tests to inform best practices.
- Collaborate with Creative to produce high-performing imagery, infographics, and video.
- Build dashboards linking content metrics to media performance (ROAS, TACOS, CVR).
- Ensure compliance with retailer policies, reducing defects and suppressions.
Qualifications
- 3–5+ years in marketplace content optimization (Amazon required; Walmart/Target preferred).
- Proven record improving organic rank and CVR across large catalogs.
- Skilled with tools like Helium 10, Jungle Scout, DataHawk, and Amazon Brand Analytics.
- Strong project management and cross-functional collaboration skills.
- Bachelor’s degree in Marketing, Communications, or related field.
Bonus Points
- Experience with PIM/DAM systems, basic image editing, or international marketplaces.
