Media Buyer in Orlando

Associate Digital Media Buyer
Requirements: Expertise in DV360 platform -AB Split testing experience -programmatic platform expertise, media buying platform experience -google campaign experience
Location: Onsite in Orlando (hybrid) – 3 days/week through 2025, then it will be 4 days/week in Orlando
Pay: $26/hr
40 hours/week
Duration: Through Nov 2026

This contractor will be setting up media buys within DV360 and Yahoo DSP, Amazon DSP, creating tag requests for media placements within google campaign manager, will be running small scale media campaigns from beginning to end, sending out RFP, drafting insertion order, negotiating with vendor and media buys Will be working on multiple campaigns at once

POSITION SUMMARY: The Associate Media Buyer is responsible for the buying and campaign management of Digital Media on Demand Side Platforms and vendor-direct media companies for in domestic markets for Universal Orlando Resort and Universal Studios Hollywood theme parks and internal clients/business units. Collaborates and supports Media Buyers and Managers on reporting, communication, analysis of media and other assigned responsibilities relating to media.

• Understand the overall business strategy and the role of media within the business. Applies business knowledge to the execution of assigned campaigns.
• Supports buyers and managers in the execution of media campaigns within assigned channel. Media campaign execution includes: vendor selection, budget management, insertion order issuance and confirmation, campaign set-up and management within media platforms and partners.
• Daily campaign quality assurance and budget monitoring or management. Coordination of securing and trafficking creative assets for campaigns.
• Strategically develop, manage and execute media campaigns as assigned
• Completes weekly campaign activity reports/analysis, reconciles and manages media budgets on a daily/weekly/monthly basis
• Develop and maintain optimization timelines and creative asset trackers to ensure campaigns are running efficiently. Troubleshoots any discrepancies or errors and provides recommendations for resolution.
• Collaborate with Buyer and Manager to develop trimester and annual plans for review by internal business stakeholders. Plans include media spend, media partners, media strategies and tactics.

EDUCATION: Bachelor’s degree required in Marketing or related field

EXPERIENCE: ; 1+ years of media planning and buying position. Similar experience or equivalent combination of education and experience.

• Baseline strategic planning skills with the ability to identify, prioritize and articulate paid media initiatives.
• Experience with 3rd party tracking, serving and attribution technologies such as Google Campaign Manager, Display & Video 360, Yahoo Media DSP or similar is a plus.
• Basic knowledge of in-platform programmatic buying, audience creation, campaign management and optimization techniques.