Merchant Experience Specialist

This role will define and execute strategies to accelerate user adoption of an on-demand delivery platform in key markets. In collaboration with Strategy, Marketing, and Market Operations teams, this individual will lead user acquisition strategy, design targeted growth programs, and manage them end-to-end for seamless cross-functional execution. This role will also support broader organizational initiatives to ensure alignment between delivery growth programs and company-wide campaigns.

Responsibilities

• Translate business objectives and performance targets into tactical growth programs.

• Design and own key initiatives to acquire new users in target markets, maximizing growth and ROI within allocated budgets.

• Partner with Analytics and Product teams to track performance and extract insights that improve ROI, CAC, and retention.

• Collaborate with Marketing, Consumer Strategy, and Market Operations to deliver multi-channel growth campaigns and ensure a cohesive customer experience.

• Manage complex, multi-workstream initiatives from concept to launch to iteration.

• Translate strategic priorities into clear, actionable briefs for marketing and operations partners.

• Build business cases for high-priority initiatives and present to leadership to secure buy-in and resources.

Qualifications

• Bachelor’s degree or higher in Business, Marketing, Program Management, or related field.

• 4+ years of experience in growth-focused roles (e.g., Growth Strategy, Strategy & Operations, Field Marketing, Market or Territory Management) or Management Consulting.

• Demonstrated ability to work cross-functionally and deliver impactful results.

• Prior experience within high-growth B2C ecommerce, delivery platforms, online marketplaces, or growth-focused divisions within large consumer brands is highly preferred.