Paid LinkedIn Campaign & Insights Specialist

Our client is seeking a part-time contractor to support a growing paid LinkedIn campaign function tied to high-priority business pursuits. This person will play a key role in helping execute, analyze, and optimize LinkedIn campaigns while turning campaign activity into clear, actionable insights for internal stakeholders.
This opportunity is ideal for someone who has hands-on paid LinkedIn experience and enjoys the intersection of digital advertising, research, reporting, and insight generation. The right person will be comfortable pulling campaign data, identifying patterns and opportunities, and packaging findings into clear reporting and recommendations.
Key Responsibilities

• Support paid LinkedIn campaigns aligned to strategic business initiatives
• Conduct pre-campaign research, including:
  • competitive intelligence
  • customer and decision-maker research
  • audience and messaging insights
• Pull, organize, and analyze LinkedIn campaign performance data
• Help build recurring campaign reports and insight summaries for internal stakeholders
• Translate performance metrics into actionable recommendations
• Create stakeholder-facing presentations and summary decks, often delivered as PDFs
• Supplement reporting with qualitative observations such as audience engagement trends, profile activity, and campaign behavior
• Research relevant external content, including interviews, podcasts, and market activity, to strengthen campaign recommendations
• Help connect campaign insights back to proposal / RFP messaging and broader business development strategy

Required Experience

• Hands-on experience managing, supporting, or analyzing paid LinkedIn campaigns
• Strong ability to interpret campaign data and turn it into clear insights
• Experience with digital marketing, paid media, campaign analytics, or performance reporting
• Strong Excel and presentation/deck-building skills
• Ability to organize data and communicate findings clearly to stakeholders
• Comfortable working independently in a fast-paced environment

Preferred Background

• Experience in B2B marketing
• Experience in an agency or strategic campaign support environment
• Familiarity with campaign reporting tools and workflows
• Experience building insight-driven presentations, reports, or executive summaries
• Exposure to business development, pursuit marketing, or proposal support is a plus
• Experience with tools such as Excel, PowerPoint, PDF reporting, and Supermetrics is helpful

What Stands Out

• Strong opportunity for someone with paid LinkedIn expertise to make an immediate impact
• Highly visible work supporting strategic campaigns and internal stakeholders
• Role sits at the intersection of paid media, analytics, research, and business strategy
• Initial part-time scope with potential for extension as business needs continue to grow

Details

• Part-time W-2 contract
• Approximately 20 hours per week with high potential for 40 hours as the role progresses
• Hybrid preferred
• Twin Cities area candidates strongly preferred