Job descriptionTitle: MId/Senior Paid Media Specialist
Fully remote: Must be US based (EST or CST Hours)
Part-time 15 hours per week to start
Rate: 40-50 per hour DOE
Our client a growing independent Media Agency is seeking a part -time Paid Media Specialist to joining their team on an on-going basis.
You should be strategic and hands-on and be able to independent work on client and internal digital marketing efforts. You will primarily be working on lead generation efforts in Google Ad Words (primarily) and Meta (secondarily) and must has a strong understanding of these platforms.
You will be defining and executing digital strategies and components of lead generation campaigns to include:
All components of lead generation campaigns within Google Ads, to include:
Keyword Research and management
Ad copy + headlines
Quality score management
landing page design (light) and optimization
conversion rate optimization knowledge
offline conversion tracking