Title: Paid Social & Digital Acquisition Manager
Location: LA - Hybrid
Job Description: An industry leading beauty/skincare company is looking to bring on a Paid Social and Digital Acquisition Manager. This position is responsible for supporting creative production and analysis for paid digital channels, including paid social, display, search, email, and new emerging channels as needed. You will excel in this role if you love analyzing creative performance, generating new creative ideas, and working with multiple creative teams and partners to execute ideas quickly.
- Determine the creative direction for new ads by analyzing past performance, pulling out key insights about copy, imagery, video, format, etc. and making recommendations based on data.
- Constantly generate new ad ideas designed for direct response/performance marketing to prospect new customers.
- Establish partnerships with new creative partners/creative platform tools as needed and manage communication with influencers/creators either directly or in conjunction with our PR/affiliate teams.
- Analyze and communicate marketing performance to senior management and stakeholders.
- Route all finished creative to key stakeholders, including working closely with our Brand, Legal and Clearance teams to ensure creative is compliant and on brand.