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Performance & Retention Marketing Director

Job title: Performance & Retention Marketing Director
Contract type: Full-time
Location: New York
Industry: Marketing
Remote: No
Salary: $180K
Reference: 447926
Contact name: Sofia Alfaro

Job description

About Role
Our client is a rapidly growing D2C company specializing in customized engagement rings and fine jewelry. We are seeking a Performance Marketing Director to become an integral part of our team. In this role, the Performance Marketing Director will be responsible for overseeing all aspects of performance marketing campaigns, including planning, execution, optimization, and analysis. The ideal candidate will have a proven track record of driving growth through data-driven marketing strategies, managing and optimizing campaigns, and scaling digital businesses.

- Analyze and optimize acquisition marketing campaigns across multiple channels, including paid social, SEM, affiliate marketing, direct mail and emerging acquisition channels
- Own planning and execution of paid digital strategies, largely paid search and paid social
- Handle the comprehensive process of paid marketing campaign development, monitoring,
enhancement, and evaluation
- Lead and oversee the Email and SMS Retention Marketing team member, overseeing customer loyalty and retention through new programs, email, sms and other channel opportunities
- Work with the data analytics team to deploy customer segmentation strategies across acquisition and retention
- Improve creative testing methodologies and A/B testing; optimize campaign performance through continuous testing, monitoring, and analysis of key metrics
- Utilize data analytics tools and platforms to track campaign performance, generate insights, and identify areas for improvement
- Collaborate with cross-functional teams, such as brand marketing, bespoke sales, retail,
operations and customer care, to align marketing efforts and support business objectives through paid marketing
- Manage the Paid Media budget, forecasting, and performance across all channels, including
SEM, Paid Social, Affiliates, Programmatic media, etc
- Oversee agencies responsible for day to day execution of paid media strategies
- Build and maintain the paid testing roadmap to maximize new customer acquisition and support retention efforts
- Collaborate with the analytics team on attribution, measurement and success of campaigns and strategies
- Conduct market research and competitor analysis to identify trends, opportunities, and areas for improvement

About You
- Excellent analytical skills and a data-driven mindset, with the ability to analyze complex data sets and make data-backed recommendations
- Demonstrated experience in developing and implementing successful performance marketing
strategies and campaigns
- Excellent communication and presentation skills to effectively communicate marketing strategies, campaign results, and recommendations to leadership
- Highly organized with the ability to manage multiple projects and priorities in a fast-paced environment

- Bachelor's degree in marketing, business, or a related field
- 5+ years of direct experience managing Paid Digital programs and strategies, including Paid
Search, Paid Social, ideally for a D2C luxury brand or eCommerce business
- Demonstrated success in driving customer acquisition and revenue growth through performance marketing channels
- Previous experience managing an Email/SMS Team
- Strong analytical skills and experience with data driven marketing strategies and tools, including Google Analytics, Facebook Ads Manager, Google Adwords, Tiktok ads, and other digital marketing platforms

Details - NYC
- Hybrid role located in midtown NYC
- Office Hours: 9:00 am to 6:00 pm, with the knowledge that we have a startup culture and your day may extend past listed office hours (with the possibility of weekends during busy season or sales)
- Health, Vision & Dental Insurance for full-time employees
- We offer generous employee discounts on our fine jewelry
- Paid time off
Expired job